I want to make the business case that empathy, in a bottom line way, matters to your business. That your business will grow faster and that you will get more of the kinds of clients you want with it. I want to make the case that really listening to people until they feel ‘gotten’ is […]
Seven Principles & Seven Practices on Empathy in Marketing Read More
This is a different kind of blog post, written by a colleague of mine, Seth Braun, from Fairfield, Iowa. I like it because it speaks to the unintended consequences of trying an experiment. I’m currently in the middle of running my Niching for Hippies program. The core of that program is the idea of ‘niche
Guest Post: How a Failed Trip to Iceland Created One of the Coolest Things in the World Read More
I was recently interviewed by my colleague Tomar Levine on Inspired Entrepreneurs on The Creating Calm Network.
Sixty Minute Interview with Tad Hargrave Read More
By: Lisa Manyon “The Business Marketing Architect” Whether you like it or not, as an entrepreneur and business owner, you have a second role. That role is to market your products, your services and your business. I often say, “A funny thing happens when you don’t market or advertise …nothing!” When you have a BIG
The other day I did a forty minute video interview with Nash Ryker of http://yourepicdestinytv.com/. We got to talk about some new ideas I have been having around authentic marketing, especially: the only three kinds of potential clients you will ever meet the importance of vulnerability in marketing the most important shift you can make to
40 minute video interview on authentic marketing with nash ryker Read More
I want to share something that might forever change the way you relate to marketing. It’s a notion I got from Mark Manson in the context of dating but I think it maps over perfectly into marketing. There are only three types of potential clients you will ever experience: responsive, neutral and unresponsive. Responsive people
If you haven’t seen this video, I highly encourage you to watch it. Being willing to be vulnerable might just be the most important thing you could ever do for your business. It will help people feel safe with you and also attract your ideal clients to you more strongly. Your willingness to be incredible
brene brown: the power of vulnerability Read More
Don’t market yourself, market your message. This is the theme I want to explore in what promises to an epic post. I’ve been wanting to write this post for at least half a year and have been slowly collecting ideas and inspirations for it. At this point, I need to put out what I’ve got
Don’t Market Yourself, Market Your Message Read More
Anastasia Netri (pictured right) recently asked me to be a part of her ‘Experts in the Raw: The Naked Truth About Success’ telesummit. Her idea was to give people a very candid look at the truth of what it takes to grow a business in the real world, beyond the marketing hype of how easy
Interview with Anastasia Netri About Vulnerability and Honesty in Marketing Read More
by Tomar Levine, SoulGuidanceForYourBusiness.com A message I’ve valued in some of your posts, Tad, is to not shame or blame people, to not make them feel worse about themselves in the attempt to market to them. When I heard you say that, something in me relaxed and felt safe. Accepting People Where They Are I
Guest Post: Empathic Marketing and TLC: A Whole New Paradigm of Business! Read More