A few years ago my friend Brandy Burdeniuk said something to me that I’ve repeated many times since. “Easy is the new free.” Are there a lot of free things out there on the internet these days? Sure. But while that might save you money it could be very expensive in terms of your time. […]
Easy is the new free Read More
So many people are scared of getting rejected in business. I get it. But the fear of rejection comes from the idea that there’s a way to move through this world without being rejected which isn’t true. What’s really going on in those cases is that the people have figured out only how to delay
The following text is taken from the incredible site TopDocumentaryFilms where you can find many excellent documentaries you may have missed. I encourage your perusal of this site. * This series is about how those in power have used Freud’s theories to try and control the dangerous crowd in an age of mass democracy. Sigmund
The Century of the Self Read More
* This blog post is the first in a series of posts exploring the connection between marketing and The Work of Byron Katie. * Frankly, I’m tired of hearing people talk about the importance of working on your ‘inner game’ in business. Because most of what I hear feels like self pressuring bullshit to constantly do
The Work of Byron Katie in Marketing: “Why aren’t people buying from me?!” Read More
You can try to bully business out of clients. But very few people will ever do that. However, many of us – often without knowing we’re doing it – try to manipulate and seduce our clients. If you’re reading this, then my guess is that you hate option one (seduction). So, if bullying is out and seduction is out .
Courting vs. Seduction in Marketing Read More
Graciousness isn’t always noticed in marketing but its absence is usually keenly felt. The notion of permission marketing was coined, so far as I know, in Seth Godin’s blog post Permission Marketing. His notion was that we need people’s permission to market to them. Without permission, our marketing is spam. Susan Hyatt wrote of this
Graciousness, Permission and Hijacking in Marketing Read More
Born in the Autumn of 1904, Alberta Christine Williams returned to her home in Georgia from teachers college and taught for a short period before getting married to her husband on Thanksgiving Day in 1926. At the time female teachers were not allowed to work while they were married, so Alberta had to give up her job. However,
Why “Stop Playing Small” is Bullshit Read More
This is a blog post I’ve been meaning to write for years. Fairly often, in workshops, the question (and it’s a very good one) comes up: “What if I can’t guarantee a result?” That question usually emerges from the shiny palace of conversations about creating guarantees, and better than risk free guarantees, doing clever and
What if I Can’t Guarantee a Result? Read More
I just had an 80 minute google hangout with a dear friend and colleague in the UK who’s known as Simon on the Sofa. We spoke about how marketing often feels ‘off’ even, sometime especially, when it’s called ‘conscious marketing’. We spoke about how dating and marketing were intimately connected and about the importance
80 Minute Video: Conversation on Transparent Marketing with Simon on the Sofa Read More
This is a different sort of blog than I usually write because it’s not just about marketing. It’s about the context that marketing happens inside of. Namely, the economy. Of course, most of us have some very justifiable issues with marketing. Some of us wonder if even the whole ‘conscious marketing’ thing is bullshit. But those issues