marketing philosophy

guest post – Planting the Seeds of Good Karma to Enrich Your Business and Life

 by Angela Croft Planting the Seeds of Good Karma to Enrich Your Business and Life When I was first starting my coaching business, I heard one of my mentors at the time say that there’s no better personal development plan on the planet than starting your own business, and I couldn’t agree more. Building a […]

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Honesty is Boring: How a Hotel Window Blown Out With Shotgun Became A Trophy To Quirk

Mike Rowlands opens his workshop on branding by telling us about how a hotel manager in Victoria BC shot out a window of his hotel with a shotgun. It’s day two of the Social Venture Institute and I’m sitting with 30 other social entrepreneurs and savvy do gooders in Olatunji Hall Back to this hotel

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trust

I just got an email from a participant of my Spring 2012 workshop in the UK. She wanted to send me money. I had completely forgotten about this. At the weekend workshop, which I run on a Pay What You Can basis she’d told me, “I’ll be in the United States in the summer. Can

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fast marketing vs. slow marketing

Three months ago, I wrote a blog post called Slow Marketing. It was all about how it’s okay (even important) to slow down our marketing. This is a wonderful philosophy but what if you need money yesterday? What if you’re so broke and you can’t afford rent? All of a sudden, the slow approach while

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slow marketing

I’m in Vancouver sitting at yet another favourite hang out spot here – Eternal Abundance (full of raw vegan goodness, comfy chairs, high ceilings and lots of natural light). I love places like this. I just finished my weekend workshop in Vancouver (and Victoria the weekend before that). You can see photos here. And something

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marketing is like making tea

Marketing is a lot like making tea. We need to ‘steep’. I just finished a marketing weekend in Edmonton with the loveliest bunch of people. And it kept coming up for me that there are some things that just can’t (or shouldn’t) be rushed. Creating your platform or figuring out who’s a perfect fit for

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