Heidi Wilson was a part of my last Niching for Hippies program. She’s a cranio sacral therapist (among other things). That’s the boat (watch the video in this blog and that’ll make more sense). From her standpoint, craniosacral work is what she does. From the client’s standpoint though, craniosacral is just how she does what […]
niche case study: migraine sufferers Read More
I saw this poster the other day at one of my favourite cafe’s in Edmonton – Noorish (where I bring my lap top and sit and do work for hours and hours). There are a few things I really like about this poster below, but the main thing is the title. Taming the Lioness. What
poster review: taming the lioness Read More
How would you like it if clients loved you so much they drove three or four hours to see you? They will if it feels like it’s a fit. I just got this note from a client of mine, Tim Emerson. And it reminded me of the importance of the slow marketing approach and how
mini case study – slow marketing really works Read More
I met Mark Volmer, of Hidden Gem Healing in 2011 at some point. And I had the experience of instantly liking and trusting him. There’s something about people who are so comfortable in their own skin (not posturing or collapsing) that it has us all relax. He ended up coming to one of my weekend
case study: hidden gems Read More
I met Dike Drummond (pictured here) in 2011 at a marketing workshop and loved him warm, positive attitude. I liked him instantly. He just started a new project that is so very on point around niching and a beautiful example of how our own wounds can be doorways to our truest niches. What is
niche case study: the happy MD Read More
Years ago, when I did my first workshops in Winnipeg, I met Beth Martens (who I featured in the March 2011 blog post on Yoga for Caregivers). She was a yoga teacher and single mom who was so committed to getting out of the struggle of ‘making it’ as a yoga teacher. And such a lovely
Niche Case Study: In Search of ‘Moon Mammas’ Read More
At some point last year, it became clear to me that there are three main things most entrepreneurs need to have handled in order to thrive. They overlap each other like circles in a Venn Diagram. And I realize now that I’d never written about them explicitly. So, here we are. First, there’s a seven
three foundations of a thriving business Read More
I was just interviewed via video by Rebecca Cowan (pictured here) for her new program The Client Love Connection. We had such a lovely conversation. I made some pretty impressive drawing on my white board for her. We seemed to resonate a lot on our concerns about the marketing world. So I asked her to
the client love connection Read More
by Suzanne Monroe Since you’re in the business of natural health, you totally get what it means to live naturally. Organic foods, meditation, supplements, yoga, fitness, or whatever else you do to take care of your body, mind and spirit and fill yourself up physically, mentally, emotionally and spiritually. Living naturally literally comes naturally to
guest post: do what comes naturally in your biz Read More
A little while ago, Charlotte Lammerhirt (pictured here) attended my daylong workshop for holistic practitioners in Calgary. Except she’s a mortgage broker. And yet, somehow she’s take the strategies and resources and done and amazing job at applying them. I thought I’d share her story as it not only gives a good idea of what
success story: calgary’s mortgage navigator Read More