I want you to think of your favourite cafe or restaurant in town. You know the one. You take all your friends there. They know you by first name. There is so much affection in you for it. It’s a place that resonates for you. You feel like you fit. I bet the first time […]
resonance in marketing Read More
So, over the past week or so you’ve read about why it’s important to have a bigger cause that your business is about, you’ve seen some examples of people who have or are exploring this but now it’s time to look at how you can begin to sort this out for yourself. The first thing
twelve ways to figure out your ‘why’ Read More
If you want to succeed in your business – you need to become ‘known’ for something. How do businesses ultimately succeed? By word of mouth. People telling people because they want it to thrive. Because they love it. Because they know it will be useful to a friend. In short, the business is known for
your platform: six things you can be known for (and one other) Read More
You might have alreadry met my friend Carrie Klassen (pictured here). She’s released her very first product I want to tell you about. A while ago, I released my first product. It’s all about a simple thing you can do to your homepage which can have way more people opting in to be on your
how to write a lovable homepage Read More
I’ve been blogging a lot about point of view (which is helping me sort out my own point of view on it) and I thought it might be nice to take all of it and boil it down a bit into some simple steps on how you can really focus your own point of view.
five steps to identify your point of view – the short course Read More
When I do my workshops, I often get people to brainstorm the types of content they might use to stay in touch with the people on their lists. And people come up with great ones. So, here’s the harvest from my past few workshops. I hope it inspires you with ideas. Notice how many of
51 examples of content for blogs, social media and newsletters Read More
I’ll be honest. The whole notion of personal branding can be really gross. All too often, I see people making themselves more plastic, more slick, more generic in order to ‘brand’ themselves. Their hair becomes perfect and so do their clothes. And to me it so misses the point. It’s branding – but it’s actually
personal branding minus the grossness Read More
I was just chatting on the phone today with my new colleague (and increasingly pal) Maruxa Murphy. During our chat she mentioned a photographer, Christina Morassi, who had a real gift for capturing people’s essence in her photographs and had some great before and after shots to prove it. Now, I’ve written before about the
seven before and after headshot examples Read More
Your home page is the most important part of your website. Period. People give your website maybe thirty seconds before they decide if it’s a fit or not. Recently, I was compiling a list of super amazing blogs. And I must have looked at about a hundred. And some of them, I didn’t include because
one of the best home pages I’ve ever seen Read More
Well, today are the elections in Canada. Myself and many of my friends are hoping for an end to the Harper regime (he’s Canada’s George W. Bush – but less charming) and a shift to something more progressive. We shall see in a few hours where it goes. So, the other day, I sent out
elections, polarizing & having an opinion Read More