Schuyler Kaye (pictured here) was a participant of my January, 2013 Niching for Hippies course. During and after the course, I heard him speak about his work in helping people uncover their story and using that in marketing. Then I heard he was leading a course on it so I thought I’d help him spread […]
Attracting More Customers with Your Story Read More
Coming up with a name for your business can be tricky. If you’re retail it’s easier to go random, there are so many businesses with names that may or may not have any meaning to the customer (even if there’s a story behind it). I can think of the Black Dog Public House, White Dog Cafe,
Seven Major Options On How to Name Your Business Read More
A powerful 5 minute video on the notion of building trust and slow marketing. While most marketing is about getting control of more ‘space’ in the world Sarah Morning lifts up the notion of building a relationship over time. It’s a reminder that it’s not just about width of reach, it’s also about depth. It’s
Video: The 10,000 Year Clock And The Eternal Coin Read More
My dear colleague in the UK Corrina Gordon-Barnes (pictured right) just wrote a brilliant, brilliant blog post about the whole question of ‘what to call yourself’. It’s a vital issue because what you choose to call yourself will have a direct impact on how memorable it is or isn’t and how easy it is to
what to call yourself Read More
Oh man. I’ve been wanting to write this blog for so long. It’s about what to name your business. Your business name matters. A good name is memorable and easy to repeat which gives you good word of mouth. A good name can help identify your niche (or at least resonate strongly with it). Now,
Clarity is everything in marketing. A while ago I wrote a blog post about the importance of developing a clear platform. Your platform is what you’re known for. It’s another way of talking about ‘brand‘. It’s the heart of slow marketing (but also the basis of fast marketing). The challenge that I lay out in
your platform in a single page Read More
Mike Rowlands opens his workshop on branding by telling us about how a hotel manager in Victoria BC shot out a window of his hotel with a shotgun. It’s day two of the Social Venture Institute and I’m sitting with 30 other social entrepreneurs and savvy do gooders in Olatunji Hall Back to this hotel
Honesty is Boring: How a Hotel Window Blown Out With Shotgun Became A Trophy To Quirk Read More
Mike Rowlands, a Vancouver based marketing and branding expert is asking a group of thirty positive change makers one of the hardest questions they’ve ever been asked. He’s a very fun fellow but the question is serious. “If you closed up shop tomorrow, who would miss you? And why?” We’re all sitting in a circle
Who Would Miss Your Project If It Died? Read More
Bryan Welsh is likely not someone you’ve heard of. But if you’ve ever read Mother Earth News, Utne, Natural Home & Garden, The Herb Companion, Grit or The Farm Collector – then you’ve read one of the magazines his company Ogden Publications owns. And, last night, I had the pleasure of seeing him speak at
three marketing lessons from the man behind mother earth news Read More
A lot of people want to get discovered. They dream of speaking on big stages to tens of thousands of people. They dream of being on Oprah. They dream of having a best selling book. My frank opinion is that 99% of these people are not ready for that kind of spotlight. To be even
Are you ready for the spotlight? An interview with PR genius Nancy Juetten Read More