A powerful 5 minute video on the notion of building trust and slow marketing. While most marketing is about getting control of more ‘space’ in the world Sarah Morning lifts up the notion of building a relationship over time. It’s a reminder that it’s not just about width of reach, it’s also about depth. It’s not just about getting the most number of people on your list or packing your telesminars as full as you can or filling your seminar rooms – it’s about making sure you’re attracting the right people and that your connection with those people over time and their ever deepening understanding of your platform. It’s not about the conquest of space, it’s about the deepening of time.
This is worth watching more than once to have it really sink in.