marketing 2.0

Guest Post: How I Got 11,000 Likes on My Facebook Page in Six Months

One World Likes “I arise in the morning torn between a desire to improve the world and a desire to enjoy the world.”   ~ E. B. White What do Trinidad and Tobago, Namibia, Saint Lucia, Sierra Leone, the Solomon Islands, Uganda, Singapore, the Federated States of Micronesia, Nigeria, the Philippines, Papua New Guinea, Seychelles, Sudan, Vanuatu, Barbados,

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Love Letter Marketing Lessons

A few months back I met a lady named Chris Kay Fraser. She was working on a project that I thought was pretty amazing and I blogged about it (click here to read it). Once it was done, I asked her some questions about the contest from the business and marketing side. What she did

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so you think you can build a snowfort?

One of my favourite people in Canada is Andrew McMartin of the PINE Project. And he just shared with me a brilliant example of authentic Marketing 2.0, becoming a hub and community building: a cross Canada, snow fort building competition. People are invited to submit pictures and a story to them (info@pineproject.org) by Thursday evening

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the cool vegetarian blog

A nine minute video. I met Jeff Golfman almost 15 years ago in California. We lost touch for a while but then got back in touch recently. He spoke about how he’d been raw vegan for so many years and I could feel his passion around it. He was looking to shift careeers but couldn’t

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