Key Lessons from this Ad: This commercial is so rich in watchable content that everyone in the local scene is going to spread it far and wide. What if you made your marketing so useful that people in your scene used it to further their own causes? [vsw id=”CRfjMOjrfnI” source=”youtube” width=”425″ height=”344″ autoplay=”no”] If […]
Hellmanns Commercial: Shop Local Read More
Here’s a great example from a company we all know . . . “Throw a Polaroid camera into any social network and you’re guaranteed to get conversations started. The people at Polaroid understand that. When Polaroid decided to renew interest in instant photography among younger people, the company took its cameras on a road tour.
Word of Mouth in Action: Polaroid! Read More
“If you build it they will come.” Those are probably the most destructive words an entrepreneur can utter – aside from, “I already know that.” and “the government can pry those taxes from my cold dead hands!” Sure, if you offer a great quality product and service word will spread. Especially if you’re at the
Why Word of Mouth MUST Be Central to Your Marketing Plan Read More
There’s been a seismic shift in marketing in the past few years. A lot of people are literally calling it Marketing 1.0 vs. Marketing 2.0 Marketing 1.0: one directional communications. You are marketing two the community. I put a billboard which you read (but can’t talk back to). I buy an ad. I put up
The Biggest Shift in Marketing in the Last One Hundred Years . . . Read More