If you want to find arts and crafts made by crafters and artisans from all over the world – you’d be hard pressed for find a better website than Etsy. Not only do they give these people an amazing venue to sell their products and services but they’ve also got a lot of amazing stories […]
Etsy – Quit Your Day Job Read More
A lot of people make assumptions about how they need to live their lives – that are wrong. It’s like the elephant in the circus. When they’re young they’re held with a huge, unbreakable chain – and so they learn they can’t escape. And eventually, a tiny, easily breakable chain works to keep them in
Book – The Art of Non-Conformity Read More
My Uncle Drew introduced me to Ricardo Semler over ten years ago. He was a labour relations executive with Labatt’s and other companies and I remember his amazement and enthusiasm about this man who was turning corporate culture on its head. Instead of hiding the financials from his employees – he would open the books
The Caring Capitalist Read More
A few years ago, Annie Leonard created a video called ‘The Story of Stuff‘ where she used basic animation to communicate to people where all of their ‘stuff’ went. The video went viral and has been viewed by millions. Since then, she’s made videos on ‘The Story of Cap and Trade’, ‘The Story of Cosmetics’
The Story of Brilliance Read More
I think this is one of my favourite ads of all time. It takes something that could seem abstract and humanizes it. Touching, funny and poignant. [vsw id=”2mTLO2F_ERY” source=”youtube” width=”425″ height=”344″ autoplay=”no”] If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll
The Sad, Sad Story of Mr. W Read More
[vsw id=”2bkv4DUb19M” source=”youtube” width=”425″ height=”344″ autoplay=”no”] If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll also get a free copy of my fancy new ebook “Marketing for Hippies” when it’s done.
Oakland Doctor Gives “GIFT” of Healthcare Read More
Whether it’s a product or a service – people are very curious about and reassured by stories. Your story is often at the heart of your credibility. They want to know what makes you so good at or so passionate about what you do. Stories humanize things. Stories connect people. No one wants to hear
Ten Story Revealing Questions Read More
The following is an excerpt taken from an interview I did with the brilliant Robert Middleton. A lot of my core marketing philosophy, I got from this man. This material will be compiled into a book called “Pay What You Want” in 2011. Robert: What are some of the mistakes that you might make with
The Biggest Mistake You Can Do With Pay What You Can Workshops Read More
There are really two goals of WOM marketing. One is to get prospects and their friends talking about you. The second is to get current clients referring business to you. In the long term, both are probably important. The following tactics offer a mix of both – some geared more towards raising the buzz –
21 Powerful Word of Mouth Intensifiers Read More
People love to spread the word about things they love (and hate). It’s like a gift of ‘information’ they get to give people. They get to be a ‘hook up’ of good things. They get help someone. It’s important to create excuses for people to talk about what YOU do and mechanisms that facilitate that
14 Ways to Make It Easy for People to Spread the Word About You Read More