One day, I plan to write an eBook called Vibe: The Hidden Mechanics of Why People Buy. It would center around the content in this blog post and the message that is present in these two quotes: “We have each had the experience of others reacting to us; often there seems to be no logic […]
The Vibe Chart: Collapsing, Posturing and Composure Read More
There are two main ideas, outside of thoughts on social media (which are coming next in this series) that could make the biggest long term difference for you and your farm. IDEA #1: Be Googleable. If you have something you’re offering that people are searching for online, make sure that they can find you. Bottom line, have a
Farmers Market Marketing Series #3: Five Solid Ideas for Online Marketing Read More
This article was originally published on The99Percent.com and went viral with 6,000+ retweets/shares. It has been republished on LifeHacker and across the web. Written by: Michael Margolis Illustration: Oscar Ramos Orozco If you’re a designer, entrepreneur, or creative — you probably haven’t been asked for your resume in a long time. Instead, people Google
Guest Post: The Resume Is Dead, The Bio Is King Read More
I just had an 80 minute google hangout with a dear friend and colleague in the UK who’s known as Simon on the Sofa. We spoke about how marketing often feels ‘off’ even, sometime especially, when it’s called ‘conscious marketing’. We spoke about how dating and marketing were intimately connected and about the importance
80 Minute Video: Conversation on Transparent Marketing with Simon on the Sofa Read More
Over the past decade, I’ve written a lot of blog posts. Over 500. But there are ten of them that most get to the heart of really figuring out what I would call your platform (what you want to be known for). My guess is that you’ve only seen one or two of them. Figuring out your
Top Ten Blog Posts on Figuring Our Your Platform (77 pages worth!) Read More
What are the 7 Graces of Marketing and Life? My friend and colleague, Lynn Serafinn, has just published her new book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell. The ideas she presents in this 400+ page book are a call to action, not
Guest Post: What are the 7 Graces of Marketing and Life? Read More
I want you to think of your favourite cafe or restaurant in town. You know the one. You take all your friends there. They know you by first name. There is so much affection in you for it. It’s a place that resonates for you. You feel like you fit. I bet the first time
resonance in marketing Read More
Adapted from the book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell by Lynn Serafinn. As a coach, I have learned how to listen carefully to what people are really saying. Frequently this is not so much a matter of the content of what they
Natalie Grunberg (pictured below) had an idea for a business. Mail women pretty panties. Once a month. This business is a brilliant example of some many things: niche marketing (panties are for women), having a point of view (it’s about confidence), having a simple, well crafted offer (a pretty panty. mailed monthly), doing something provocative
case study: panty by post Read More
You might have alreadry met my friend Carrie Klassen (pictured here). She’s released her very first product I want to tell you about. A while ago, I released my first product. It’s all about a simple thing you can do to your homepage which can have way more people opting in to be on your
how to write a lovable homepage Read More