Ignore the drunk young fellow photobombing this picture. Notice what I’m wearing. It’s a kilt made by www.Utilikilts.com It’s a plain black, canvass kilt. It gets lots of comments. In a way the kilt is the pass on material. It generates the conversation and their website is easy enough to remember and every time someone […]
Word of Mouth in Action: Utilikilts.com Read More
There are really two goals of WOM marketing. One is to get prospects and their friends talking about you. The second is to get current clients referring business to you. In the long term, both are probably important. The following tactics offer a mix of both – some geared more towards raising the buzz –
21 Powerful Word of Mouth Intensifiers Read More
People love to spread the word about things they love (and hate). It’s like a gift of ‘information’ they get to give people. They get to be a ‘hook up’ of good things. They get help someone. It’s important to create excuses for people to talk about what YOU do and mechanisms that facilitate that
14 Ways to Make It Easy for People to Spread the Word About You Read More
Not convinced about Word of Mouth? Here are some more things to consider . . . Andy Sernovitz, in his book Word of Mouth Marketing puts it this way . . . “Good marketing is easy. One of the most important things I’ve learned is that word of mouth marketing can be so easy and
“If you build it they will come.” Those are probably the most destructive words an entrepreneur can utter – aside from, “I already know that.” and “the government can pry those taxes from my cold dead hands!” Sure, if you offer a great quality product and service word will spread. Especially if you’re at the
Why Word of Mouth MUST Be Central to Your Marketing Plan Read More
Do you know that your competitors aren’t as green as they SAY they are? Are they misleading the public? Sure they are. A lot of big companies are. Arm yourself with this information on the 6 major types of greenwashing. To get it – just click on the link below. http://www.terrachoice.com/files/6_sins.pdf If you’d like
The Six Sins of Greenwashing Read More
Since I sent out the promo for the spring sale of my colleague Nancy’s kick ass bio ebook “Bye Bye Boring Bio!”, I’ve had a few people ask. “What about youuuuur bio Tad?” Uhhhm . . . I’m working on it? Will totally share it when I’m done. Perhaps we can all work on ours
Does your bio have all four of these critical elements in it? Read More
I want to tell you why I will likely not be helping anyone redo their bios anytime soon. (If you are an independent professional such as a coach, consultant, solopreneur, aspiring and thriving author, speaker or infopreneur – pay attention – Even if you aren’t this could me more relevant than you might think) It’s
Is Your Bio Doing You and Your Business Justice? Read More
Over the past few years you may have noticed a change in not just the economy – but our culture. To oversimplify it – there’s been a shift from ‘me’ to ‘we’. And this shift is critical to understand both in the tone of your marketing, but also the style of it. Let me back
The New ‘We’ Economy Read More