One day, I plan to write an eBook called Vibe: The Hidden Mechanics of Why People Buy.
It would center around the content in this blog post and the message that is present in these two quotes:
“We have each had the experience of others reacting to us; often there seems to be no logic to it. But in fact, people do pick up on our subtle energy, and even if they can’t see it or put it into words, they feel it and, subliminally, they know. They vote yes, no or maybe according to the qualities and strength of the energy we project.”
“The effect you have on others is the most valuable currency you have.”
I think that this notion of ‘vibe’ has been the unacknowledged golden thread of all my marketing work.
A good vibe can make your business. A bad vibe can ruin it. A mediocre vibe? Well… that won’t do anything to set you apart.
One of the things I teach in my daylong Marketing for Hippies 101 workshop that resonates most with people is when I talk about Posturing, Collapsing and Composure.
I first wrote about it in 2011 in this blog post.
Over the years, I’ve made notes of other ways of speaking about this and had it in mind to create a master table of all these different wordings and renderings of the same dynamic.
Below is a selection of the video from that day-long workshop where I speak about this and, below that, the chart that I finally sat down and made tonight.
I hope it helps bring some clarity to one of the most fundamental places people get stuck in their marketing.
The Vibe Chart
|Lack of Confidence||Over Confidence||Comfort in your own skin|
|Make yourself small – don’t want to take up space.||Make yourself big – take up more space than you need.||You sized. Take up the space you need.|
|Lose/Win||Win/Lose||Win/Win or No Deal|
|Agenda to get love and be liked||Agenda to be valued and respected||Moving from self love and self respect|
|Under charging||Over charging||Resonant price|
|High school nerd||Donald Trump, Rush Limbaugh||Dalai Lama, Oprah, that chill dude you know.|
|Growing feeling of resentment||Fear of being discovered as a fraud||Deep inner peace|
|Hard time saying ‘no’||Saying ‘no’ with an edge to it||Easy time saying ‘no’ if it’s not a fit|
|Feel inferior||Feels superior||Sees people as equals|
|Under selling||Over selling||Sharing|
|Under dressed||Over dressed||Comfortably stylish|
|Self pity||Self Importance||Self Acceptance|
|Walks into a room and asks, ‘do these people like me?’||Walks into a room and asks, ‘do I like these people?’||Composure just enjoys who it enjoys|
|Neediness: “I can’t live without you.”||Aloofness: “I don’t need anyone!”||Comfortable with their neediness and takes responsibility for it.|
|“I’m sorry!”||“Uhm. Excuse me?!”||“Thank you.”|
|I’m not valuable.||I’m so valuable.||Life is precious.|
|Pushing rank||Pulling rank||Natural authority|
|All heart||All spine||Full bodied and Soft Bellied|
|All flexibility||All strength||Strong & flexible|
|Dumping & Over sharing: “Life is so hard!”||Under sharing: “Whatever. I’m fine.”||Sharing|
|In the past||In the future||Present|
|Speaking to themselves||Speaking over others||Connecting with people|
|Self hatred||Self Glorification||A sense of wonder and curiosity|
|Every sentence ends in a question mark?||Every sentence ends with an exclamation mark!||Sentences end with periods.|
|The soil of your life is too wet||The soil of your life is too dry.||Rich humous.|
|One down||One up||Equal Level|
|Frumpy||Fashionista||Fine Clothing Beautifully Worn|
|Constantly apologizing||Never apologizes||Expresses remorse for impact when needed.|
|Love must flow from me.||Love must flow to me.||Love sure is needed in this world.|
|“You probably wouldn’t be interested in what I have to offer…:||“You’re going to love what I have to offer!”||“I have something to offer. I don’t know if this will be a fit for you. May I share it?”|
|Want to feel needed||Want to feel important||Lets others know they matter|
|Shrinking||Puffing Up||Standing on sacred ground|
|Nice||Asshole||Good and Whole|
|I’m worse||I’m better||I’m okay. You’re okay.|
|Under-reactive Nervous System||Over-reactive Nervous System||Responsive & Regulated Nervous System|
|I’m so hurt! What the fuck?||I give zero fucks.||Appropriate amount of fucks given|
|Just taking the beating||Defensive when not even attacked||Self respecting but not reactive|
|The wounded puppy||The crazy bitey dog||Chill Dog|
|Leaning out hard||Leaning in hard||Upright|
|I’m not alright.||I’m so alright! (And always right)||
Alright Alright Alright
And below are two more videos I thought might help dimensionalize and contextualize all of this theory in something practical.