I just came across a very cool business network called IAMPTE that’s coming from a very different point of view in business – ‘it’s okay to be a part time entrepreneur!‘ As I learned about it from Calgary based founder Kim Page Gluckie (pictured right), it struck me the immense pressure most entrepreneurs feel to […]
part time entrepreneurs rejoice! Read More
“How do we run workshops that sustain us financially – without selling out soul?” That’s a question that’s been on my mind a lot lately. So, I’ve been in the seminar industry since I was in high school. It started out with working for a franchise of Anthony Robbins and Associates, then leading workshops across
ever been to a ‘gross’ workshop – share your story! Read More
I’ve been thinking about a question lately. The question is this: “is conscious marketing bullshit?” Seems to be a big trend lately: people talking about ‘conscious marketing’ and ‘heart selling’ and ‘selling with integrity’ and ‘spiritual marketing’ etc. But are we just trying to find a way to rationalize our need to market ourselves so
is conscious marketing bullshit? discuss . . . Read More
Chip Conley is the author of ‘Marketing that Matters’. Still one of the best books I’ve ever read on marketing. Here he gives a talk that had the TED crowd buzzing. He shows you how the great businesses today get their mojo from Maslow and create a great quality of life for everyone involved. [vsw
Chip Conley: Measuring what makes life worthwhile Read More
Quirk is important in marketing. The world is full of sterile, boring marketing with no personality. It’s full of corporate branding and flashy ads. But it’s not full of unique personality. And personality matters. An example: nobody goes to Houston as a tourist. Why? It’s full of box stores. There’s not much local, distinct culture
Marcel the Shell (with shoes on) Read More
Tiina Veer is a client of mine who’s an amazing example of the power of proper niching in action. Instead of trying to make her yoga class appeal to everyone – she chose a very particular niche. People who don’t look like Barbie Dolls. There’s a whole community of people with ’round bodies’ who might
Yoga for Round Bodies Read More
Regarding your business headshot, here are three possible scenarios: SCENARIO #1: No Photo. This is terrible. Reading a bio without a photo feels hollow. They get no sense of you as a ‘person’. You will seem abstract. SCENARIO #2: A Bad Photo. This might even be worse. I can’t tell you how many ads I’ve
Three Headshot Photo Scenarios Read More
One of the things I learned most from Thomas Leonard was the idea of endorsing your own worst weakness. It’s a bit of what he’d call ‘tricky wisdom’. Can you take the thing that you’re most embarrassed and ashamed of in your business (and maybe life) and turn it into a strength, an assett and
The Top 10 Ways To Endorse Your Worst Weakness Read More
Here’s a provocative and controversial blog post about marketing through the lense of man meeting a woman. For me, it’s actually not a big stretch because I think marketing is all about building relationships. Imagine, for a moment, that you’re a man. You’re walking down the street and you see a woman who lifts
Marketing, Safety and Men & Women Read More
Ari Galper hits a homerun with this piece as he describes his unique approach to reach decision makers without pressuring or tricking anybody. Brilliant. 7 Ways to Stop Chasing Decision Makers By Ari Galper, Founder of Unlock The Game ™ You probably know this scenario well: Your main contact at a company has expressed interest
7 Ways to Stop Chasing Decision Makers Read More