A few months ago, I saw Michael Drew lead what he calls his ‘Pendulum Presentation’. He calls it that because of the notion that, every 40 years the economy swings between a more selfish, idealistic cycle and then back to a more civic, community cycle. Michael is a bit of a genius – having gotten […]
The Civic Cycle – Michael Drew’s ‘Pendulum Presentation’ Read More
We’re all embedded in vast social networks of friends, family, co-workers and more. Nicholas Christakis tracks how a wide variety of traits — from happiness to obesity — can spread from person to person, showing how your location in the network might impact your life in ways you don’t even know. [vsw id=”2U-tOghblfE” source=”youtube” width=”425″
The hidden influence of social networks – Nicholas Christakis Read More
A few years ago, Annie Leonard created a video called ‘The Story of Stuff‘ where she used basic animation to communicate to people where all of their ‘stuff’ went. The video went viral and has been viewed by millions. Since then, she’s made videos on ‘The Story of Cap and Trade’, ‘The Story of Cosmetics’
The Story of Brilliance Read More
Annalea Krebs from Vancouver has started a very exciting new project called EthicalDeal that uses the power of group buying to help people get top quality, ethical and green goods at bargain prices. It’s a win for the businesses selling them and a win for those buying them. If you’d like get cool
WEBSITE: Get huge bargains on ethical products here Read More
I just got back from leading a marketing workshop at a permaculture retreat in Alberta. This single video has done more for the awareness of permaculture in the world than just about anything else I know. It was responsible for many of the people at that training first hearing about permaculture. Why? Because – it
There’s a lot of ‘good washing’ out there. Major corporations putting a little money and a lot of hype into good works in the community. And perhaps Dove’s Campaign for Real Beauty is an example of that. What do you think? Regardless of whether it is or not – the ad itself is brilliant in
Dove’s Real Beauty Campaign Read More
What’s are blogs? Why do they matter? This video tells you – in plain English. [vsw id=”NN2I1pWXjXI” source=”youtube” width=”425″ height=”344″ autoplay=”no”] If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll also get a free copy of my fancy new ebook “Marketing for
Blogs in Plain English Read More
There’s a lot of talk about ‘Web 2.0’ and ‘Marketing 2.0’. But what is it? In five minutes – this video tells you. [vsw id=”6gmP4nk0EOE” source=”youtube” width=”425″ height=”344″ autoplay=”no”] If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll also get a
Web 2.0 … The Machine is Us/ing Us Read More
Key Lessons from this video: Imagine you want to raise awareness about the toxins in our cleaning products. Here’s a provocative and funny example of how to do it. [vsw id=”-k9K8V2-Itw” source=”youtube” width=”425″ height=”344″ autoplay=”no”] If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my
Shiny Suds Commercial Read More
Key Lessons from this video: Make your ads funny enough that people want to share them. Make your ads remarkable. Make them so cool that I want to share them with all of my friends because it will make me look good to them. Imagine how many people looking for a GPS system for their
Darth Vader tells you where to go . . . Read More