A brilliant blog post from Seth Godin that speaks to the heart of word of mouth: Word of mouth is generated by surprise and delight (or anger). This is a function of the difference between what you promise and what you deliver (see clever MBA chart at the bottom). The thing is, if you promise …
The paradox of promises in the age of word of mouth – Seth Godin Read More
“For many years I felt inadequate because I found business very difficult. I thought that everyone else found it easy. Business is hard, and people often find that their work is stressful, unfulfilling emotionally and doesn’t return the financial rewards they feel they deserve for their efforts. Once I realized that, I didn’t feel so …
My belief on newsletters is this – they can make your business, but they can also kill it. Here are five thoughts on how newsletters can actually help you grow your business. My friend Linda Claire Puig (who’s running a ‘Best Newsletter Contest‘) shares her thoughts on the subject . . . There are two …
The following is an excerpt taken from an interview I did with the brilliant Robert Middleton. A lot of my core marketing philosophy, I got from this man. This material will be compiled into a book called “Pay What You Want” in 2011. Robert: What are some of the mistakes that you might make with …
The Biggest Mistake You Can Do With Pay What You Can Workshops Read More
The following is an excerpt taken from an interview I did with the brilliant Robert Middleton. A lot of my core marketing philosophy, I got from this man. This material will be compiled into a book called “Pay What You Want” in 2011. Robert: Tad, where does Pay What You Can seem to work best? …
The following is an excerpt taken from an interview I did with the brilliant Robert Middleton. A lot of my core marketing philosophy, I got from this man. This material will be compiled into a book called “Pay What You Want” in 2011. Robert: We’ll talk later about what you’re making now and how you …
The following is an excerpt taken from an interview I did with the brilliant Robert Middleton. A lot of my core marketing philosophy, I got from this man.Pay What You Want” in 2011. This material will be compiled into a book called “ Tad: It’s funny. I think it’s actually used a lot more than …
This is my friend Jimbo. He’s a street performer. Street performing can teach you a lot about magic. You seem them every summer. Juggling, riding unicycles, balancing on things, setting things on fire or doing magic. And people often say, ‘What amazing tricks!’ But they miss the point. The real trick is not that they …