So, over the past week or so you’ve read about why it’s important to have a bigger cause that your business is about, you’ve seen some examples of people who have or are exploring this but now it’s time to look at how you can begin to sort this out for yourself. The first thing […]
twelve ways to figure out your ‘why’ Read More
It’s easy to feel alone in the world. But it’s not pleasant. And, the way we market our businesses can actually help heal that. In his book Start With Why, which you should really go and buy from a locally owned bookstore, Simon Sinek shares a familar old story, “Consider the story of two stonemasons,
I never thought I’d hear the words ‘porn addiction’ on one of my coaching calls. I just hosted a coaching call all about identifying your hubs called “Seven Places to Find Your Perfect Clients”. We had five folks gathered who I was personally working with to help them sort out where they could find people.
is your partner addicted to this? Read More
The other day, I wrote a blog post about the four key elements you need to create your platform. Today, I want to zone in on the last of the four – the deeper why and bigger cause of your business. It’s a simple question: ‘why do you do what you do?’ But it’s one
I was just in Thailand and I stayed at an organic farm and sustainability center called Pun Pun. It was run by a fellow named Jon and his wife Peggy. Below is a 15 minute video of Jon sharing the philosophy of his center. It’s a beautiful example of a well articulated point of view
If you want to succeed in your business – you need to become ‘known’ for something. How do businesses ultimately succeed? By word of mouth. People telling people because they want it to thrive. Because they love it. Because they know it will be useful to a friend. In short, the business is known for
your platform: six things you can be known for (and one other) Read More
by Suzanne Monroe Something that gets me so excited in life is being able to run my business virtually. Oh, who am I kidding…it’s actually up there with one of the most over-the-top amazing things in my life! Running my business online is pure euphoria for me. Euphoria?! Yes, euphoria. The Definition of euphoria made
guest post: 3 must-have’s for online marketing success in your holistic business Read More
Victoria Laine does a simple thing that most entrepreneurs could do but never think of. She hosts tours. Now, she does tours of grocery stores. But maybe you could host a tour of strawbale homes. Maybe you could host a tour of gluten free options in your neighbourhood. A medicinal plant walk. A pub crawl
case study: grocery shopping tour Read More
This Spring I presented at an event called The Meaningful Work Retreat. One of the co-presenters, Brenna Atnikov was working with a cool Calgary group called Thrive. It was the perfect example of becoming a hub that I talk about so much. It’s in the non-profit context but I thought you might be inspired by
case study: thrive calgary becomes a hub Read More
Lisa Mitchell (pictured here) has created something beautiful that was born out of empathy. It’s an amazing example of how our deepest wound can be our truest niche. It’s also an incredibly practical case study in becoming a hub for a community. Furrthermore, it’s got a really wonderful and unique welcome video on the homepage.
case study: the therapy vault Read More