(this began as 24 questions and ‘sentence stems’ but has slowly expanded over time) The heart of marketing is this: “You have ______ problem, and want _______ result.” Does that make sense? You’re basically asking them to trust you. You’re asking them to follow your lead, to trust in your product or service, to trust […]
64 Point of View Revealing Questions Read More
My belief on newsletters is this – they can make your business, but they can also kill it. Here are five thoughts on how newsletters can actually help you grow your business. My friend Linda Claire Puig (who’s running a ‘Best Newsletter Contest‘) shares her thoughts on the subject . . . There are two
Top 5 Ways Newsletters Make You $$$ Read More
A question I get a lot at workshops is: “should I have a newsletter? I just delete most of the ones I get. Are they worth the effort?” My colleague Linda Claire Puig (who’s running a ‘Best Newsletter Contest‘) shares her perspective as to why they are . . . Measuring Newsletter ROI (Return on
Are Newsletters Worth the Time & Effort? Read More
Safety is important in marketing. People need to feel safe to approach you. To take that first step. But if ALL they take is that first step then all your efforts are worthless. It can be easy to work at building a big ‘crowd of spectators’. But that’s different than building a ‘community of raving
When is safe too safe? Read More
Here’s a great example from a company we all know . . . “Throw a Polaroid camera into any social network and you’re guaranteed to get conversations started. The people at Polaroid understand that. When Polaroid decided to renew interest in instant photography among younger people, the company took its cameras on a road tour.
Word of Mouth in Action: Polaroid! Read More
There’s been a seismic shift in marketing in the past few years. A lot of people are literally calling it Marketing 1.0 vs. Marketing 2.0 Marketing 1.0: one directional communications. You are marketing two the community. I put a billboard which you read (but can’t talk back to). I buy an ad. I put up
The Biggest Shift in Marketing in the Last One Hundred Years . . . Read More
From all my traveling and learning I have learned that there are a lot of approaches to marketing. But only one that really works in the long term. Becoming a hub.
Hub Marketing: The Three Levels of Your Marketing Strategy Read More