There’s a lot of talk about ‘Web 2.0’ and ‘Marketing 2.0’. But what is it? In five minutes – this video tells you. [vsw id=”6gmP4nk0EOE” source=”youtube” width=”425″ height=”344″ autoplay=”no”] If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll also get a […]
Web 2.0 … The Machine is Us/ing Us Read More
Whether it’s a product or a service – people are very curious about and reassured by stories. Your story is often at the heart of your credibility. They want to know what makes you so good at or so passionate about what you do. Stories humanize things. Stories connect people. No one wants to hear
Ten Story Revealing Questions Read More
A brilliant blog post from Seth Godin that speaks to the heart of word of mouth: Word of mouth is generated by surprise and delight (or anger). This is a function of the difference between what you promise and what you deliver (see clever MBA chart at the bottom). The thing is, if you promise
The paradox of promises in the age of word of mouth – Seth Godin Read More
Each of these components can help you attract more brand new clients and each level can help you get the most out of your existing relationships. The first component is the niche. The niche is your target market. It’s who you’re going after. This is the center of any marketing. When I talked to Dominic
The Four Keys to Getting New Clients Read More
The following is an excerpt taken from an interview I did with the brilliant Robert Middleton. A lot of my core marketing philosophy, I got from this man. This material will be compiled into a book called “Pay What You Want” in 2011. Robert: We’ll talk later about what you’re making now and how you
The Benefits of Pay What You Can Read More
written by Andy Sernovitz: 1. Happy Customers are your best advertising. Make people happy. 2. Marketing is easy. Earn the respect and recommendation of your customers. They will do your marketing for you, for free. 3. Ethics and good service come first. 4. UR the UE; You are the user experience(not what your ads say
The Word of Mouth Marketing Manifesto Read More
Here’s a great example from a company we all know . . . “Throw a Polaroid camera into any social network and you’re guaranteed to get conversations started. The people at Polaroid understand that. When Polaroid decided to renew interest in instant photography among younger people, the company took its cameras on a road tour.
Word of Mouth in Action: Polaroid! Read More
Why do people wear jewelry? Sure, to look beautiful. But what are they secretly looking for? Compliments. They want comments about it. Well my friend Dylan Toymaker of www.crystalcradle.ca makes jewelry that gets comments. Each piece is made out of brass wiring and recycled computer parts around a central crystal. They’re really stunning and almost
Word of Mouth in Action: Glowing Crystal Jewelry Read More
Ignore the drunk young fellow photobombing this picture. Notice what I’m wearing. It’s a kilt made by www.Utilikilts.com It’s a plain black, canvass kilt. It gets lots of comments. In a way the kilt is the pass on material. It generates the conversation and their website is easy enough to remember and every time someone
Word of Mouth in Action: Utilikilts.com Read More
I’ve never tried this one but I bet it would work great. Have you ever been at someone’s house and seen a painting or piece of art that really floored you? My friend Jordanna Rachinsky’s paintings blow me away. You probably have your own favourite local artist. Or a piece of art you saw that
Word of Mouth in Action: For Artists & Painters Read More