This is a post I’ve wanted to write for a long time. I think it might be the most important notion there is in marketing. Let me tell you a story. A few years ago, I went to a marketing workshop. It was all about how to use the meiers briggs personality types in marketing. […]
we might be a fit if … Read More
I think that having a clear point of view is the future of marketing. The photos to the right illustrate very clear and amusing points of view. But what does having a clear perspective have to do with marketing? I think it’s future of marketing not because I think it’s the most important but I
9 reasons why point of view is the future of marketing Read More
This Thursday night at some point between between 1am and 8am, while I slept, someone entered my home and stole my laptop and iphone. My entire business is run from those things. Without them I can’t run my business. I can’t blog. I can’t tour. They hold my products, my blog post ideas (all 600
i got robbed thursday night (no joke) – some business lessons ensued Read More
The other week, I had the pleasure of being interviewed by Maruxa Murphy (pictured right) for the Social Media Marketing Masters Telesummit (at which I’m a guest speaker). After the call we ranted a bit about our frustrations with modern marketing. You can read it here. I thought she was brilliant and so I asked
An odd blog post to write. I’m about to do a big launch of my blog to get more people subscribed to it. If you read this blog and like it – would you be willing to write a small testimonial for me about why you like it so much? It will be used on
would you write a testimonial for my blog? Read More
My mom sent me an email the other day which I thought was really brilliant. So many businesses set things up so it will be easier for them as a business – with no thought of how it might be for their clients (or for the environment or the rest of the world for that
‘it was good for me’ Read More
A few months ago, I got the video on my homepage redone by a colleague of mine named Donna Santos (pictured right) from Toronto. In a blog post, I asked my list if they liked my old, home made video better or the new professional one. The feedback (from over 50 people) was clear that
the five secrets behind my video makeover Read More
Seth Godin is some kind of genius. Check out these cool ‘epigrams’ on little cards he’s offering. You can buy the at Moo. Here are my favourite ones.
seth godin says ‘moo’ Read More
Wow. So many practical little nuggets here from Seth Godin on how to organize an effective retreat. I love this. There’s a tremendous opportunity to create events where people connect. Unfortunately, it’s also easy to turn these events into school-like conferences, not the emotional connections that are desired. You can create an advance with a
how to organize a retreat Read More
A few days ago, I invited people to weigh in on which welcome video was better – my old one that I made myself or my new one made by Donna Santos. The overwhelming majority felt the new one was better. You can learn my basic take on how to make a great welcome video
14 lessons on making a welcome video for your website Read More