At some point last year, it became clear to me that there are three main things most entrepreneurs need to have handled in order to thrive. They overlap each other like circles in a Venn Diagram. And I realize now that I’d never written about them explicitly. So, here we are. First, there’s a seven […]
three foundations of a thriving business Read More
Here’s a little thought that I got from my friends at Authentic World in San Francisco and that I melded with some ideas from my colleague Ari Galper of Unlock the Game (and a bit of Stuart Wilde). I normally steer clear of talking personal growth at my workshops and on my blog but this
collapse, posturing and composure Read More
I want you to think of your favourite cafe or restaurant in town. You know the one. You take all your friends there. They know you by first name. There is so much affection in you for it. It’s a place that resonates for you. You feel like you fit. I bet the first time
resonance in marketing Read More
My friend Jenna and I were hanging out tonight having a crafts night. She brought everything you could imagine we’d need. She is far craftier than I. So far, she’s made the most amazing card (see here). And I wrapped two books (that I bought with a Greenwoods book gift certificate sent to me by
I invite you to give up trying to change people’s minds. People can be a lot like this child – stubborn. They don’t like being pushed around. Or told they’re wrong. This is the core challenge of marketing I think. Or a core blunder. Or something. Trying to convince people that we are right and
stop trying to change minds Read More
If you want to succeed in your business – you need to become ‘known’ for something. How do businesses ultimately succeed? By word of mouth. People telling people because they want it to thrive. Because they love it. Because they know it will be useful to a friend. In short, the business is known for
your platform: six things you can be known for (and one other) Read More
I’ve been blogging a lot about point of view (which is helping me sort out my own point of view on it) and I thought it might be nice to take all of it and boil it down a bit into some simple steps on how you can really focus your own point of view.
five steps to identify your point of view – the short course Read More
The other day I wrote a post about why point of view mattered (and even gave a bunch of questions you can ask to hone in on yours) so much in marketing and I gave a few examples. But I thought a few more might help really drive home how pervasive and effective a clear
50 real life examples of point of view in action Read More
I think that having a clear point of view is the future of marketing. The photos to the right illustrate very clear and amusing points of view. But what does having a clear perspective have to do with marketing? I think it’s future of marketing not because I think it’s the most important but I
9 reasons why point of view is the future of marketing Read More
These are all human eyes. Each one looks so different (you can find more here) But that’s not the extraordinary thing. The extraordinary thing is that each one looks at different things. From different angles. Each one sees the world in a different way. Just the other day I had a 75 minute skype video
seven ideas on finding your voice Read More