My dear colleagues Jeffrey and Suzanne are hosting a call all about their take on ‘Spiritual Copywriting’. You can check it out here. So it had me want to jot down some of my thoughts about this whole ‘writing sales letters’ thing. I’ve already written a few blog posts on sales letters but I’ve never […]
nine thoughts on copywriting for hippies Read More
I just wrote a facebook note that got a school two new perfect (and much needed) teachers in less than two weeks. And it reminded me about some important marketing principles. A couple of months ago, I got to reconnect over drinks with two old school mates Rachael and Netta (pictured right). We went to
six marketing lessons from a recent facebook note Read More
Articulating what you do can be really hard. My friend Vrinda Normand (pictured right) might just be able to help you. (She’s just released a brilliant, free Special Report from Vrinda called: “You’re About to Discover the Essential Secrets for a 6-Figure Online Business That Makes Money While You Sleep…“. You can learn more about
hot copywriter vrinda normand schools us with seven copy writing case studies Read More
Stories are powerful in marketing. In fact, they can do a lot to make marketing feel less contrived, ‘try hard’ and gross. They’re engaging without you trying to be convincing, if that makes sense. A few days ago, I shared with you an example of how you can express your product through story. And months
using micro stories to engage your reader Read More
So, I’m about to hit the road on tour with my workshops. I might even be coming to your town. And so I need to describe my workshops to people. You might be in the same boat – needing to describe something that’s . . . complicated. Maybe it’s a service, or maybe it’s a
I’d love to get your honest feedback on some work I just did for a client. Some backstory . . . So, I’m on the board of a super cool organization in Edmonton called Live Local. It’s all about helping make it easier for Edmontonians to get what they need locally – rather than having
edmonton’s good food box gets a makeover (your input welcome) Read More
My new friend Rebecca Tracey just wrote a sales letter. I think it’s rather good. So, I’m going to share it with you – with commentary. We spoke the other day about her doing a PWYC offer on her nutritional consulting – and the next day – she’s putting it out there. Writing to
An Honest Sales Letter from a First Timer Read More