First of all, this is not a blog post about how to write email subject lines that sell (though it may help you do that). It’s also not a blog post about how to write good sales copy. I’ve got nine thoughts on how to do that here. When you get an email, there is, […]
Four Thoughts About Email Subject Lines in Marketing Read More
One of my favourite things to do for clients is to help them redo their salesletters. Your sales letter is your marketing dojo. It’s where we start to find out how clear you are. Marketing is about translation. You’re trying to communicate something you know intimately well from the inside to people on the outside.
Sales Letter Case Study: Mission Traction Read More
I was just chatting with my colleague and dear friend Javan Bernakevitch of Permaculture BC. He dropped me a line of facebook asking for help in spreading the word on a course he was doing. It’s a course he’s told me about and that I know is brilliant. Javan: Hey bud, I’m offering the core of
Sales Letter Case Study: Permanomics Read More
Carmen Spagnola (pictured here) is one of my favourite people in the world. We met years ago when she came to a workshop and we’ve been pals ever since. So when I was visiting Victoria to lead a workshop, I made sure we had some time scheduled together. I came over after my workshop at Victoria’s
Sales Letter Case Study: The Numinous School of Intuition Read More
Writing sales letters is hard. I wrote a whole blog post on my thoughts on how to do it in a warmer and yet still effective way years ago called Nine Thoughts on Copywriting for Hippies. So, I’ve got opinions but there’s no denying that writing a good sales letter is one of the toughest
Sales Letter Case Study: The Coming Home Retreat Read More
By: Lisa Manyon “The Business Marketing Architect” Whether you like it or not, as an entrepreneur and business owner, you have a second role. That role is to market your products, your services and your business. I often say, “A funny thing happens when you don’t market or advertise …nothing!” When you have a BIG
Vrinda Normand is probably one of the best known copywriters in the whole conscious business scene. She’s got the goods. Years ago, she did a 30 minute review of my sales copy for a new program I was launching and just tore it to shreds (and helped make it much better). So, I’ve seen her
An Interview with Vrinda Normand: The Three Biggest Online Marketing Blindspots Read More
I saw this poster the other day at one of my favourite cafe’s in Edmonton – Noorish (where I bring my lap top and sit and do work for hours and hours). There are a few things I really like about this poster below, but the main thing is the title. Taming the Lioness. What
poster review: taming the lioness Read More
My dear friend and colleague Ryan Eliason has put together a video presentation about his upcoming business training for social entrepreneurs. I just finished watching it. And it. is. good. I want to encourage you to watch this (whether or not you decide to participate in his training). I think this video is a great
case study: 10 lessons on making a no hype compelling sales video Read More
So, there I was, about to launch my Niching for Hippies program . . . and friends forwards me some info about a new program she saw some lady was running called Ditch The Niche. My first thought is . . . clearly it’s an American program because she thinks niche rhymes with ‘ditch’. I
8 Lessons on Writing a Compelling Sales Page Read More