A few questions for you: When people hit your website, do they stick around? Do they sign up to your email list? When you meet someone at a networking party who is curious about your work, do you have a way to give them a taste of what you do that doesn’t involve giving away […]
do you have a pink spoon in your marketing? Read More
Could you add 10,000 to your email list in the next 90 days? PJ Van Hulle thinks that, while it might be lofty – with the right pieces in place, it’s not an unachievable goal. I really love PJ. She’s one of the most genuine people but also so much smarter about online marketing than
“How Do I Grow My List?” An Interview with PJ Van Hulle Read More
A few weeks ago, I realized how I take almost every client I work with through the same series of five steps. If you want more (and better) clients, you will have to, at some point, engage all five of these things. The bad news is that they’re not easy. The good news is that
five steps to get more (and better) clients – (14 minute video) Read More
My dear colleague in the UK Corrina Gordon-Barnes (pictured right) just wrote a brilliant, brilliant blog post about the whole question of ‘what to call yourself’. It’s a vital issue because what you choose to call yourself will have a direct impact on how memorable it is or isn’t and how easy it is to
what to call yourself Read More
Mike Rowlands, a Vancouver based marketing and branding expert is asking a group of thirty positive change makers one of the hardest questions they’ve ever been asked. He’s a very fun fellow but the question is serious. “If you closed up shop tomorrow, who would miss you? And why?” We’re all sitting in a circle
Who Would Miss Your Project If It Died? Read More
Three months ago, I wrote a blog post called Slow Marketing. It was all about how it’s okay (even important) to slow down our marketing. This is a wonderful philosophy but what if you need money yesterday? What if you’re so broke and you can’t afford rent? All of a sudden, the slow approach while
fast marketing vs. slow marketing Read More
My dear colleagues Jeffrey and Suzanne are hosting a call all about their take on ‘Spiritual Copywriting’. You can check it out here. So it had me want to jot down some of my thoughts about this whole ‘writing sales letters’ thing. I’ve already written a few blog posts on sales letters but I’ve never
nine thoughts on copywriting for hippies Read More
Hey there, I haven’t posted a blog in a while because I’ve been traveling and I won’t be able to post much for the next month so I thought I’d give you something extra special. It’s the entire video from my evening, introductory, ‘Marketing for Hippies’ workshop that I led in Chertsey, England which hosted
fifteen minutes of free video from my workshop in England Read More
At some point last year, it became clear to me that there are three main things most entrepreneurs need to have handled in order to thrive. They overlap each other like circles in a Venn Diagram. And I realize now that I’d never written about them explicitly. So, here we are. First, there’s a seven
three foundations of a thriving business Read More
Words of introduction in which I explain of the incredible length of this post which should probably be an ebook “Be kind, for everyone you meet is fighting a hard battle” – Plato I want to talk about empathy in marketing. It might just be the most important part of it. This is one of
Island A: The Painful Symptom Read More