I want to offer up the opportunity to participate in a bold experiment. It’s going to ask you to be vulnerable and honest. It’s going to ask you to use a tool that not many people even think of as a tool (indeed, I didn’t until a few days ago when a number of things […]
The Rant Experiment: Let Off Some Steam, Catalyze Social Change and Grow Your Business Read More
This is a blog post I’ve been meaning to write for years. Fairly often, in workshops, the question (and it’s a very good one) comes up: “What if I can’t guarantee a result?” That question usually emerges from the shiny palace of conversations about creating guarantees, and better than risk free guarantees, doing clever and
What if I Can’t Guarantee a Result? Read More
Business is like a staircase which it’s best not to skip any steps. One of the things that can put us squarely and repeatedly into what I call The Meantime is not understanding what stage of business we are at (or even that there are different stages of business). A classic blunder is for people to
The Four Stages of Business Growth Read More
As many of you know, I’ve just launched a new website all about how to successfully navigate the often difficult and perilous journey of figuring out your niche. More about that soon. But one of the best tools I’ve ever come across in figuring out your niche was something I heard about from one of
Video Interview: Danny Iny on The Positioning Matrix Read More
by Rebecca Tracey of The Uncaged Life This blog post is about the three big mistakes you might be making with your packages. Of course, this assumes you know what I mean by the word ‘package’ and, if you do, that you are currently offering packages. But let’s start with this… Since I started my
Over the past decade, I’ve written a lot of blog posts. Over 500. But there are ten of them that most get to the heart of really figuring out what I would call your platform (what you want to be known for). My guess is that you’ve only seen one or two of them. Figuring out your
Top Ten Blog Posts on Figuring Our Your Platform (77 pages worth!) Read More
This is one of those things that is actually very important to get about marketing that I talk about really seldomly but should probably talk about more. When people are working on their marketing, I think that, often, they don’t really understand the role that their marketing needs to play. Or I should say ‘roles’
The Three Roles of Marketing Read More
By: Lisa Manyon “The Business Marketing Architect” Whether you like it or not, as an entrepreneur and business owner, you have a second role. That role is to market your products, your services and your business. I often say, “A funny thing happens when you don’t market or advertise …nothing!” When you have a BIG
By: Lisa Manyon There is a BIG shift occurring. Several years ago I was asked to contribute to a book and write about my thoughts on marketing on the Internet. Even then I felt the collaborate shift in marketing and business. I highlighted this in a chapter titled “How the Ever Changing Landscape of Internet
Guest Post: A Simple Formula to Create Marketing Messages With Integrity Read More
This is an email primarily about how to build a solid following and, primarily, how to get people to ‘opt in’ to receive your email newsletter. I want to submit that there have been four generations of approaches to getting permission to be in touch with potential clients. And that what worked four generations ago,
the four generations of opt in marketing Read More