Why don’t other people love your business as much as you do? Why don’t you get the kind of response you’d like to your emails, ads or mailings? Why do you get only mild interest or blank looks from people when they ask you what you do? I want to make two bold claims. Here’s […]
Why Your Offer Matters So Much Read More
The Customer Values Question: What things are most important to your prospects when buying what you sell? IMPORTANT POINT #1: This isn’t what is most important to people in buying from YOU. It’s what is most important to them when buying the generic product or service you sell. This is about their experience of buying
Without this your offer is probably lame Read More
I want to tell you why I will likely not be helping anyone redo their bios anytime soon. (If you are an independent professional such as a coach, consultant, solopreneur, aspiring and thriving author, speaker or infopreneur – pay attention – Even if you aren’t this could me more relevant than you might think) It’s
Is Your Bio Doing You and Your Business Justice? Read More