I didn’t need more spices. I needed a spice rack. I figured they might have one. Or know where to find one. I walked in and asked a woman who worked there. She apologetically shook her head and told me they didn’t carry any racks and had no idea where I might find one in […]
The Marketing Mistake The Spice Store Made Read More
Authenticity is not a goal. It’s a byproduct of something else. It’s not something you can put on like a coat. It’s not a strategy. It’s not something you can posture at. It’s not even the goal. It’s the result of something else that you’re doing. There’s the old story of the archer who misses
Stop Trying To Be So Authentic Read More
It’s happened a number of times to me now. I meet someone or some across a business which provides a product or service that I see as needed and that I might want to recommend. And then they go out of business. Or they stop doing that thing. And it’s often before I’ve really had
The Power of Sticking Around Long Enough Read More
This article was originally published on The99Percent.com and went viral with 6,000+ retweets/shares. It has been republished on LifeHacker and across the web. Written by: Michael Margolis Illustration: Oscar Ramos Orozco If you’re a designer, entrepreneur, or creative — you probably haven’t been asked for your resume in a long time. Instead, people Google
Guest Post: The Resume Is Dead, The Bio Is King Read More
A few months ago, Tova Payne reached out to me to see if she could write a guest post. I say ‘no’ to most of these. I get a lot of requests. But, the way she reached out and the subject piqued my interest. Only today, did I dig into what she sent and I
Guest Post: How to Approach Hubs and Potential Clients Cold Read More
If you haven’t seen this video, I highly encourage you to watch it. Being willing to be vulnerable might just be the most important thing you could ever do for your business. It will help people feel safe with you and also attract your ideal clients to you more strongly. Your willingness to be incredible
brene brown: the power of vulnerability Read More
One of my clients, wrote me a beautiful email recently with her ‘manifesto’ about marketing. I was so inspired by it that I had to share it. It’s a beautiful example of starting with the ‘why’ and of a clear and compelling point of view. * Marketing From The Heart? by Mary Pellicer, MD? My
marketing from the heart manifesto Read More
Heidi Wilson was a part of my last Niching for Hippies program. She’s a cranio sacral therapist (among other things). That’s the boat (watch the video in this blog and that’ll make more sense). From her standpoint, craniosacral work is what she does. From the client’s standpoint though, craniosacral is just how she does what
niche case study: migraine sufferers Read More
I was chatting with my colleague Jonathan Bender about his upcoming coaching program about helping people deliver a ‘signature talk’. It’s a term I suggest you’ll be hearing a lot more of in the coming months. But it’s a bit of jargon so I asked Jonathan to explain what it is and why it matters.
Bryan Welsh is likely not someone you’ve heard of. But if you’ve ever read Mother Earth News, Utne, Natural Home & Garden, The Herb Companion, Grit or The Farm Collector – then you’ve read one of the magazines his company Ogden Publications owns. And, last night, I had the pleasure of seeing him speak at
three marketing lessons from the man behind mother earth news Read More