generosity based business

The real reason to do intro workshops (and what this can teach you about the rest of your marketing).

I’m a big fan of the intro workshop – that two to three hour experience that gives people a good taste of who you are and what you do. In the first seven or so years of my business, these kinds of workshops were my bread and butter. I did them for free and used […]

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Courting vs. Seduction in Marketing

You can try to bully business out of clients. But very few people will ever do that. However, many of us – often without knowing we’re doing it – try to manipulate and seduce our clients. If you’re reading this, then my guess is that you hate option one (seduction). So, if bullying is out and seduction is out .

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The Three Roles of Marketing

This is one of those things that is actually very important to get about marketing that I talk about really seldomly but should probably talk about more.  When people are working on their marketing, I think that, often, they don’t really understand the role that their marketing needs to play. Or I should say ‘roles’

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40 minute video interview on authentic marketing with nash ryker

The other day I did a forty minute video interview with Nash Ryker of http://yourepicdestinytv.com/. We got to talk about some new ideas I have been having around authentic marketing, especially: the only three kinds of potential clients you will ever meet the importance of vulnerability in marketing the most important shift you can make to

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