A few questions for you: When people hit your website, do they stick around? Do they sign up to your email list? When you meet someone at a networking party who is curious about your work, do you have a way to give them a taste of what you do that doesn’t involve giving away […]
do you have a pink spoon in your marketing? Read More
This video of Amanda Palmer’s TED Talk reminds me so much of my pay what you can philosophy and rings true in my experiences of trusting people. Beautiful. [vsw id=”xMj_P_6H69g” source=”youtube” width=”425″ height=”344″ autoplay=”no”]
Amanda Palmer: The Art of Asking Read More
One of my clients, wrote me a beautiful email recently with her ‘manifesto’ about marketing. I was so inspired by it that I had to share it. It’s a beautiful example of starting with the ‘why’ and of a clear and compelling point of view. * Marketing From The Heart? by Mary Pellicer, MD? My
marketing from the heart manifesto Read More
I met PJ a few years ago. It was at a marketing gathering and she was such a breath of fresh air. I made a mental note to support her in the future when I could. She recently sent me a guest post about how to grow your email list which I think is
guest post: discover the hidden gold in your email list Read More
A dear colleague of mine – Nippun Mehta – did a TEDx talk on the theme of “Designing for Generosity“. That I had to share with you. Capitalism seems to be based on the idea that we’re selfish. And there’s truth to this. We do everything we do to meet our needs. But it’s so
designing for generosity Read More
I invite you to give up trying to change people’s minds. People can be a lot like this child – stubborn. They don’t like being pushed around. Or told they’re wrong. This is the core challenge of marketing I think. Or a core blunder. Or something. Trying to convince people that we are right and
stop trying to change minds Read More
How to Market without Becoming the Houseguest from Hellby Lynn Serafinn Adapted from the chapter “Grace #3: Invitation” from the book The 7 Graces of Marketing In Chapter 3 of The 7 Graces of Marketing, I talk all about the lost art of ‘Invitation’ and how we marketers and business owners could learn a lot
guest blog: How to Market without Becoming the Houseguest from Hell Read More
I was just interviewed via video by Rebecca Cowan (pictured here) for her new program The Client Love Connection. We had such a lovely conversation. I made some pretty impressive drawing on my white board for her. We seemed to resonate a lot on our concerns about the marketing world. So I asked her to
the client love connection Read More
Ever wanted to create your own holistic hub or event center for cool things? My pal Rob Helmer (pictured here with his daughter) did it in Toronto with his Inner Garden space and shares his lessons, thoughts and success secrets here. * What is the inner garden? Basically, it’s a beautiful space in the heart
case study: toronto’s inner garden Read More
When I do my workshops, I often get people to brainstorm the types of content they might use to stay in touch with the people on their lists. And people come up with great ones. So, here’s the harvest from my past few workshops. I hope it inspires you with ideas. Notice how many of
51 examples of content for blogs, social media and newsletters Read More