marketing

Upselling – A Funny Story

Key lessons to take from this story – we often don’t get curious about what people are really after when they buy something from us. We just sell them what they came for instead of slowing down the convo to explore why they want it. At it’s crassest – upselling is ‘would you like fries …

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Ten Story Revealing Questions

Whether it’s a product or a service – people are very curious about and reassured by stories. Your story is often at the heart of your credibility. They want to know what makes you so good at or so passionate about what you do. Stories humanize things. Stories connect people. No one wants to hear …

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Free is a Dirty Word

By Corwin Hiebert, an entrepreneur from Vancouver, Canada, who specializes in strategic event design, marketing, and creative talent management. His company, Red Wagon Management, produces and hosts CREATIVEMIX – Vancouver’s Ideation Conference. You can follow Corwin at www.twitter.com/corwinhiebert I’m convinced that the most offensive word in the event business is “FREE”, specifically when it refers …

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Promote the Why

By Corwin Hiebert, an entrepreneur from Vancouver, Canada, who specializes in strategic event design, marketing, and creative talent management. His company, Red Wagon Management, produces and hosts CREATIVEMIX – Vancouver’s Ideation Conference. You can follow Corwin at www.twitter.com/corwinhiebert In the midst of all the planning, we event managers often have the difficult task of leading …

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