In this blog, we’re going to start with the most basic of all questions: Why bother? Well . . . My friend Dominic Canterbury – a word of mouth marketing specialist – came up with this list: You know your targeting sucks when: 1. Your marketing strategy consists of “just getting your name out there” […]
Five Solid Reasons to Think About Your Niche Read More
People often freak out when they are asked to identify a niche. Of course, the reason that most people freak out is because they assume they have to change everything about their business right now. They are terrified that they will have to change their logo, their font choice, they’ll have to dump most of
Seven Important Premises About Identifying Your Niche Read More
So, how do you know if a niche you’re thinking of is a good one? Well, your niche may be defined by what you do. You make a particular widget that has only one use and there’s only three buyers of it in the market. Your service is helping to turn breach babies naturally –
Why Demographics Aren’t Enough for Your Niche Read More
So, we know that having a clear niche or target market is essential, but, how do you know if you’ve got a good niche? It’s one of the biggest fears people have – “what if I pick the wrong niche?” And the fear is justifiable. After all, if you pick the wrong niche and spend
The Eight Qualities of a Perfect Niche Read More
There’s something that’s often overlooked in marketing that my pal Mark Silver brought to my attention in a conversation we had a while back. He also wrote about it on his blog here. This is something that is very much at the heart of the notion I’ve been working with a lot lately on ‘becoming
Craft Fair Booths, Animals and Potential Clients Read More
Unquestioned assumptions can kill your business. Or keep it from ever growing in the first place. Here are the top 22 myths I see holistic practitioners living under. Which ones do you still believe? Note: I sell a 53 page exploration into these myths which is often very useful for practitioners to delve into. You
22 Top Myths That Could Kill Your Holistic Practice Read More
Over the past few years you may have noticed a change in not just the economy – but our culture. To oversimplify it – there’s been a shift from ‘me’ to ‘we’. And this shift is critical to understand both in the tone of your marketing, but also the style of it. Let me back
The New ‘We’ Economy Read More
From all my traveling and learning I have learned that there are a lot of approaches to marketing. But only one that really works in the long term. Becoming a hub.
Hub Marketing: The Three Levels of Your Marketing Strategy Read More
A brilliant perspective on marketing by the grandfather of the modern life coaching movement.
The Zen of Attraction – Thomas Leonard Read More