Authenticity is not a goal. It’s a byproduct of something else. It’s not something you can put on like a coat. It’s not a strategy. It’s not something you can posture at. It’s not even the goal. It’s the result of something else that you’re doing. There’s the old story of the archer who misses […]
Stop Trying To Be So Authentic Read More
So many people are scared of getting rejected in business. I get it. But the fear of rejection comes from the idea that there’s a way to move through this world without being rejected which isn’t true. What’s really going on in those cases is that the people have figured out only how to delay
This is a blog post I’ve wanted to write for a while. It’s about the incredible costs to you and others of being fuzzy in your marketing and sales communications. I’m writing this to share the other side of the story of marketing – how it’s received. We spend so much time working on our
Stop Wasting People’s Time: The Incredible Cost of Being Fuzzy Read More
Over the years, I have promoted a number of my colleagues. Sometimes I have done that as an affiliate (I was paid something for anyone who signed up) and sometimes I’ve done it without receiving any money. It’s been a little bit of Column A and a little bit of Column B. For the most
Five decisions I’ve made about the tricky business of affiliate marketing. Read More
Well! It’s finally gone and happened. All the blog posts are up from the Farmers’ Market Marketing Series. What follows is a summary of all of the posts I’ve written in the series to make it easy for you to find the ones most relevant to you. #1: What This Series is and Why I’m
Farmers Market Marketing Series #13: Final Thoughts, Blog Summary and Ten Resources Read More
Here’s an idea I’ve had for about two years and finally got around to/found a place for in my upcoming 30 day cashflow challenge for hippies – The Meantime. It’s the idea of an ‘Are You Sure?’ page. Here’s the idea: putting a page in between them click ‘buy’ and allowing them to buy. And having
Introducing the “Are You Sure?” Page Read More
* This blog post is the first in a series of posts exploring the connection between marketing and The Work of Byron Katie. * Frankly, I’m tired of hearing people talk about the importance of working on your ‘inner game’ in business. Because most of what I hear feels like self pressuring bullshit to constantly do
The Work of Byron Katie in Marketing: “Why aren’t people buying from me?!” Read More
You can try to bully business out of clients. But very few people will ever do that. However, many of us – often without knowing we’re doing it – try to manipulate and seduce our clients. If you’re reading this, then my guess is that you hate option one (seduction). So, if bullying is out and seduction is out .
Courting vs. Seduction in Marketing Read More
Years ago, I got an email from a client that said something to the effect of, “I feel like the sales letter kind of hyped this up and it wasn’t what you said it was. I went back and read the sales letter and there was nothing inaccurate but . . . it just felt
Exactly What To Say If Someone Asks for a Refund Read More
I want to offer up the opportunity to participate in a bold experiment. It’s going to ask you to be vulnerable and honest. It’s going to ask you to use a tool that not many people even think of as a tool (indeed, I didn’t until a few days ago when a number of things
The Rant Experiment: Let Off Some Steam, Catalyze Social Change and Grow Your Business Read More