A few months back, when I was in Toronto, I met a woman named Jane Dallin (pictured right) who sold jewelry. The more we spoke the more impressed I was with her marketing street smarts and hustle. Somehow, it came out, she’d managed to get the hosts of MTV’s shows to be wearing her stuff. […]
jewelry marketing genius Read More
You may have heard of Green Drinks. It started in England years back and now is in over 600 cities globally. It’s an event where people in the ‘green scene’ (e.g. academics, entrepreneurs, ngo or government workers) can get together to meet each other in a casual environment. We host one here in Edmonton and
green, indigo and foodie drinks Read More
Niching. Gah. This is the toughest nut to crack. It can feel a bit like this picture – “So. Many. Blueberries. Which do I pick?“ If we think of just picking one – we feel this sense of, “Oh no! I’m missing out on all the others! I’m limiting myself.” but if we try to
Big Circle, Little Circles Read More
Tiina Veer is a client of mine who’s an amazing example of the power of proper niching in action. Instead of trying to make her yoga class appeal to everyone – she chose a very particular niche. People who don’t look like Barbie Dolls. There’s a whole community of people with ’round bodies’ who might
Yoga for Round Bodies Read More
The other day, I posted about Sunny Mummy spa in Toronto. It’s a spa catering to mom’s with small children – and offering them childcare as part of the package. I shared it on facebook and a client, Tammy Brooks, sent me word of an eco friendly hair salon in Victoria – The Hair Garden
Eco and Child Friendly Hair Salon Read More
I just heard about a spa in Toronto called Sunny Mummy at my “Marketing 101 for Green and Local Businesses” in Toronto last night. It’s a spa. But with a twist. Take a look at the room pictured on the right. It’s not a room you’d associate with a spa. But most spa’s don’t cater
A Spa for Mothers with Small Children Read More
I just hung out with Rob Helmer. He’s practitioner of Chinese medicine based out of Toronto. He mentioned he’d written an article about the importance of specialization. I said to him, “Rob,” I said. “Could I post this on my blog?” And here we are. Over the past thirty years, the practice of Chinese Medicine
Specialization: The Next Step for Chinese Medicine in the West Read More
What. A. Day. My day started off with a massage. I’ve decided this is a great way to start ones day. After that, I grabbed lunch with my friend Amber at the legendary Mondragon Cafe. Says there website . . . Mondragon is a political bookstore and vegan restaurant located in Winnipeg’s historic exchange district.
Tour Stop #2: Winnipeg (Day Two) Read More
Thursday Night: I am in love with Winnipeg. My old friend Jeff Golfman picked me up at the airport today (arriving from Tour Stop #1 in Calgary yesterday. And he drove me straight to Woolsley. Woolsley is the cool, hippy neighbourhood in town. It’s full of old quaint houses and big old trees that are
Tour Stop #2: Winnipeg (Day One) Read More
People often ask me what I do in terms of coaching. What my approach is. Well, today, I ended up doing a consultation on facebook chat with Sue Burness (pictured here). And she agreed to let me share the conversation with you. We talked a lot about target markets and niches. Enjoy. Sue Hi Tad:
Coaching Transcript: A Life Coach, Niches and Unusual Intensity Read More