TED is an amazing example of effective marketing in action. Over the past few years, they’ve gone from being a global nobody to a global movement by providing amazing content, becoming a hub and creating community. Here’s a way you can get more deeply involved in their work (are you giving people ways to become […]
You might have heard – Egypt is having an uprising. And rumour has is that it’s all because of this one video recorded by Asmaa Mahfouz. Asmaa is a woman so tired of injustice and the lack of basic human rights in Egypt. In his book “The Soul of a Citizen” Paul Rogat Loeb argues
7 marketing lessons from the egyptian uprising Read More
One of my favourite people in Canada is Andrew McMartin of the PINE Project. And he just shared with me a brilliant example of authentic Marketing 2.0, becoming a hub and community building: a cross Canada, snow fort building competition. People are invited to submit pictures and a story to them (info@pineproject.org) by Thursday evening
so you think you can build a snowfort? Read More
So, Chevron’s just come out with a new ad campaign showing how much they care. But is it real? Consider that British Petroleum spent more money rebranding itself as Beyond Petroleum than they did on renewable energy. And that was before they destroyed the gulf. Good deeds or goodwashing? Watch the videos below and leave
Chevron Thinks We’re Stupid Read More
These days it can be hard to tell if companies are engaged in genuine good works and are genuinely transforming themselves to be more conscious or if it’s just a cynical marketing ploy that leaves people cynical about marketing. Dove’s Real Beauty Campaign hasn’t been without controversy. In this add they push further. What do
Dove’s ‘Real Beauty’ Campaign – Sincere or Cynical? Read More
A few years ago, Annie Leonard created a video called ‘The Story of Stuff‘ where she used basic animation to communicate to people where all of their ‘stuff’ went. The video went viral and has been viewed by millions. Since then, she’s made videos on ‘The Story of Cap and Trade’, ‘The Story of Cosmetics’
The Story of Brilliance Read More
I just got back from leading a marketing workshop at a permaculture retreat in Alberta. This single video has done more for the awareness of permaculture in the world than just about anything else I know. It was responsible for many of the people at that training first hearing about permaculture. Why? Because – it
Key Lessons from this video: Imagine you want to raise awareness about the toxins in our cleaning products. Here’s a provocative and funny example of how to do it. [vsw id=”-k9K8V2-Itw” source=”youtube” width=”425″ height=”344″ autoplay=”no”] If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my
Shiny Suds Commercial Read More