Marketing for Social Change

slow marketing

I’m in Vancouver sitting at yet another favourite hang out spot here – Eternal Abundance (full of raw vegan goodness, comfy chairs, high ceilings and lots of natural light). I love places like this. I just finished my weekend workshop in Vancouver (and Victoria the weekend before that). You can see photos here. And something […]

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it’s time

This wonderful, two minute video is a great example of marketing for social change. Give it a watch. I promise it’s worth it. You can watch it here. [vsw id=”_TBd-UCwVAY” source=”youtube” width=”425″ height=”344″ autoplay=”no”]

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is your partner addicted to this?

I never thought I’d hear the words ‘porn addiction’ on one of my coaching calls. I just hosted a coaching call all about identifying your hubs called “Seven Places to Find Your Perfect Clients”. We had five folks gathered who I was personally working with to help them sort out where they could find people.

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seven lessons in lifting up your community – remembering edmonton’s invisible giant bob ward

Edmonton lost one of it’s quiet Titan’s today. An invisible giant. Bob Ward (pictured here), the head of Edmonton’s Social Enterprise Fund, passed away the other night. I just heard and am not sure on all the details. I am so sad. Gone too soon. I don’t even know how old he was. In his

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Moving Beyond the Converted: How the Science of Behaviour Change can Overcome Public Apathy

There’s often a wondering of if marketing is a purely negative force. I’d say no. At its heart – marketing is about getting people to do something different. And, given the state of the world – I would suggest that we need to get a lot of people to do things differently. But preaching and

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the economics of happiness

A new documentary looking at economics through a whole new lense. ‘Both hard hitting and inspiring, ‘The Economics of Happiness’ demonstrates that millions of people across the world are already engaged in building a better world – that small scale initiatives are happening on a large scale. The film shows that countless initiatives are united

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