A few years ago, Annie Leonard created a video called ‘The Story of Stuff‘ where she used basic animation to communicate to people where all of their ‘stuff’ went. The video went viral and has been viewed by millions. Since then, she’s made videos on ‘The Story of Cap and Trade’, ‘The Story of Cosmetics’ […]
The Story of Brilliance Read More
Post Secret began as a blog inviting people to send in their secrets – anonymously – to get them off their chest. Lessons of this: invite your community to share with you – and let them create the content. There’s a term in marketing known as crowdsourcing. Isn’t this incredible – the blog has turned
Post Secrets – Becoming a Hub for the Unspeakable Read More
What’s are blogs? Why do they matter? This video tells you – in plain English. [vsw id=”NN2I1pWXjXI” source=”youtube” width=”425″ height=”344″ autoplay=”no”] If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll also get a free copy of my fancy new ebook “Marketing for
Blogs in Plain English Read More
[vsw id=”2bkv4DUb19M” source=”youtube” width=”425″ height=”344″ autoplay=”no”] If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll also get a free copy of my fancy new ebook “Marketing for Hippies” when it’s done.
Oakland Doctor Gives “GIFT” of Healthcare Read More
Whether it’s a product or a service – people are very curious about and reassured by stories. Your story is often at the heart of your credibility. They want to know what makes you so good at or so passionate about what you do. Stories humanize things. Stories connect people. No one wants to hear
Ten Story Revealing Questions Read More
(this began as 24 questions and ‘sentence stems’ but has slowly expanded over time) The heart of marketing is this: “You have ______ problem, and want _______ result.” Does that make sense? You’re basically asking them to trust you. You’re asking them to follow your lead, to trust in your product or service, to trust
64 Point of View Revealing Questions Read More
For most of us, there’s an incongruency in our business. There’s an inconsistency between how great we are and what people know. In Halifax, Nova Scotia there’s this great restaurant called The Wooden Monkey. The woman who runs it, Lil McPherson, is one of my favorite people in the world. She is a really passionate
Marketing, Education and the Wooden Monkey Read More
A question I get a lot at workshops is: “should I have a newsletter? I just delete most of the ones I get. Are they worth the effort?” My colleague Linda Claire Puig (who’s running a ”) shares her perspective as to why they are . . . Measuring Newsletter ROI (Return on Investment) The
Are Newsletters Worth the Time & Effort? Read More
Safety is important in marketing. People need to feel safe to approach you. To take that first step. But if ALL they take is that first step then all your efforts are worthless. It can be easy to work at building a big ‘crowd of spectators’. But that’s different than building a ‘community of raving
When is safe too safe? Read More
There’s something that’s often overlooked in marketing that my pal Mark Silver brought to my attention in a conversation we had a while back. He also wrote about it on his blog here. This is something that is very much at the heart of the notion I’ve been working with a lot lately on ‘becoming
Craft Fair Booths, Animals and Potential Clients Read More