The Dark Side of Vitaminwater – John Robbins

By: | Published: August 14, 2010 · Leave a Comment

john robbins1 The Dark Side of Vitaminwater John RobbinsMy dear friend and mentor, John Robbins, Author of The New Good Life, Diet For A New America, and many other bestsellers recently posted an article on Huffington Post about Vitamin Water and their marketing practices – a fine example of why so many people hate corporate marketing.

To read the article click here.

 

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| Categories: Goodwashing & Greenwashing

Dove’s Real Beauty Campaign

By: | Published: August 14, 2010 · 1 Comment

There’s a lot of ‘good washing’ out there. Major corporations putting a little money and a lot of hype into good works in the community. And perhaps Dove’s Campaign for Real Beauty is an example of that. What do you think? Regardless of whether it is or not – the ad itself is brilliant in making its point.

 

If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll also get a free copy of my fancy new ebook “Marketing for Hippies” when it’s done.

 

| Categories: Goodwashing & Greenwashing, Great Ads to Learn From - Tags: , , , , , ,

The Six Sins of Greenwashing

By: | Published: July 8, 2010 · Leave a Comment

terrachoice The Six Sins of GreenwashingDo you know that your competitors aren’t as green as they SAY they are?

Are they misleading the public?

Sure they are.

A lot of big companies are.

Arm yourself with this information on the 6 major types of greenwashing. To get it – just click on the link below.

http://www.terrachoice.com/files/6_sins.pdf

 

If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll also get a free copy of my fancy new ebook “Marketing for Hippies” when it’s done.

 

| Categories: Ethics in Advertising, Goodwashing & Greenwashing, green economy, marketing philosophy - Tags: ,