I’ve been blogging a lot about point of view (which is helping me sort out my own point of view on it) and I thought it might be nice to take all of it and boil it down a bit into some simple steps on how you can really focus your own point of view. […]
five steps to identify your point of view – the short course Read More
The other day I wrote a post about why point of view mattered (and even gave a bunch of questions you can ask to hone in on yours) so much in marketing and I gave a few examples. But I thought a few more might help really drive home how pervasive and effective a clear
50 real life examples of point of view in action Read More
I think that having a clear point of view is the future of marketing. The photos to the right illustrate very clear and amusing points of view. But what does having a clear perspective have to do with marketing? I think it’s future of marketing not because I think it’s the most important but I
9 reasons why point of view is the future of marketing Read More
These are all human eyes. Each one looks so different (you can find more here) But that’s not the extraordinary thing. The extraordinary thing is that each one looks at different things. From different angles. Each one sees the world in a different way. Just the other day I had a 75 minute skype video
seven ideas on finding your voice Read More
Soooo . . . I went to a sex workshop recently. My colleague Jessica O’Reilly (pictured here) was in town from Toronto (where I do a lot of work) leading a workshop. She’d come to my event when I was in Toronto and I’d never seen her work so she invited me on down. The
marketing lessons from a sex workshop Read More
Well, today are the elections in Canada. Myself and many of my friends are hoping for an end to the Harper regime (he’s Canada’s George W. Bush – but less charming) and a shift to something more progressive. We shall see in a few hours where it goes. So, the other day, I sent out
elections, polarizing & having an opinion Read More
Wow. This is brilliant. It’s not just about ‘what’ we sell or ‘how’ we make it – it’s about ‘why’. It’s about our point of view. What is your business about? So interesting. “People don’t buy what you do, they buy why you do it.” Simon Sinek has a simple but powerful model for inspirational
TED TALK – Simon Sinek: How great leaders inspire action Read More
I just got back from leading a marketing workshop at a permaculture retreat in Alberta. This single video has done more for the awareness of permaculture in the world than just about anything else I know. It was responsible for many of the people at that training first hearing about permaculture. Why? Because – it
(this began as 24 questions and ‘sentence stems’ but has slowly expanded over time) The heart of marketing is this: “You have ______ problem, and want _______ result.” Does that make sense? You’re basically asking them to trust you. You’re asking them to follow your lead, to trust in your product or service, to trust
64 Point of View Revealing Questions Read More