I was just at the downtown Edmonton Farmer’s Market. As I was walking past someone I overheard them say, “I’m the kind of person who walks all the way through the farmer’s market and then buy on the walk back.” It occurred to me that I’d just done the same thing. And it is a […]
I walk the whole way and buy on the way back Read More
Safety is important in marketing. People need to feel safe to approach you. To take that first step. But if ALL they take is that first step then all your efforts are worthless. It can be easy to work at building a big ‘crowd of spectators’. But that’s different than building a ‘community of raving
When is safe too safe? Read More
This is my friend Jimbo. He’s a street performer. Street performing can teach you a lot about magic. You seem them every summer. Juggling, riding unicycles, balancing on things, setting things on fire or doing magic. And people often say, ‘What amazing tricks!’ But they miss the point. The real trick is not that they
Being a Generosity Based Business Read More
written by Andy Sernovitz: 1. Happy Customers are your best advertising. Make people happy. 2. Marketing is easy. Earn the respect and recommendation of your customers. They will do your marketing for you, for free. 3. Ethics and good service come first. 4. UR the UE; You are the user experience(not what your ads say
The Word of Mouth Marketing Manifesto Read More
“If you build it they will come.” Those are probably the most destructive words an entrepreneur can utter – aside from, “I already know that.” and “the government can pry those taxes from my cold dead hands!” Sure, if you offer a great quality product and service word will spread. Especially if you’re at the
Why Word of Mouth MUST Be Central to Your Marketing Plan Read More
In this blog, we’re going to start with the most basic of all questions: Why bother? Well . . . My friend Dominic Canterbury – a word of mouth marketing specialist – came up with this list: You know your targeting sucks when: 1. Your marketing strategy consists of “just getting your name out there”
Five Solid Reasons to Think About Your Niche Read More
There’s something that’s often overlooked in marketing that my pal Mark Silver brought to my attention in a conversation we had a while back. He also wrote about it on his blog here. This is something that is very much at the heart of the notion I’ve been working with a lot lately on ‘becoming
Craft Fair Booths, Animals and Potential Clients Read More
Do you know that your competitors aren’t as green as they SAY they are? Are they misleading the public? Sure they are. A lot of big companies are. Arm yourself with this information on the 6 major types of greenwashing. To get it – just click on the link below. http://www.terrachoice.com/files/6_sins.pdf If you’d like
The Six Sins of Greenwashing Read More
People don’t want information. Ultimately, they want guidance. If you think you’re selling them a product or a service – think again. You are selling them a point of view, a perspective. Let me explain: they are suffering from whatever symptoms they have (e.g. not enough clients, lower back pain, an angry wife threatening divorce,
The Information Age Is Dead. Here’s What’s Next . . . Read More
Unquestioned assumptions can kill your business. Or keep it from ever growing in the first place. Here are the top 22 myths I see holistic practitioners living under. Which ones do you still believe? Note: I sell a 53 page exploration into these myths which is often very useful for practitioners to delve into. You
22 Top Myths That Could Kill Your Holistic Practice Read More