Educational Marketing

your signature talk

I was chatting with my colleague Jonathan Bender about his upcoming coaching program about helping people deliver a ‘signature talk’. It’s a term I suggest you’ll be hearing a lot more of in the coming months. But it’s a bit of jargon so I asked Jonathan to explain what it is and why it matters. […]

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Greening the Desert

I just got back from leading a marketing workshop at a permaculture retreat in Alberta. This single video has done more for the awareness of permaculture in the world than just about anything else I know. It was responsible for many of the people at that training first hearing about permaculture. Why? Because – it

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