• http://www.facebook.com/clay.daulton Clay Daulton

    Tad, I just came to your post via Facebook and a good friend.

    I like the content of this article, but, “To go a cut deeper: The Dalai Lama isn’t worth any more as a person than that sonnovabitch contractor….”

    OMG Tad. I was just privileged enough to plan and host HH the Dalai Lama for 4 days in Portland, Or. The above statement , while from a meta/cosmic/all things equal level could be true, it’s completely ridiculous. HHoliness has developed into a fully enlightened Buddha, and that’s not just my opinion, it’s the experience of most everyone who’s near or with him.

    Take a moment with that Tad, before you start engaging the Dalai Lama in discussions around monetary worth. I’m all for striking statements, but this one is a bit terse.

  • http://marketingforhippies.com Tad Hargrave

    what do you think the Dalai Lama would say if you asked him to give you his most honest possible answer to the question, ‘are you worth more than anyone else on the planet?’

    and i thank you for your work in supporting the dalai lama whose work i deeply admire. i’m sure hosting someone of that stature is an incredible amount of work.

  • http://www.facebook.com/heysharonda Sharonda WarrioroftheLight Cro

    Exhale! This is sooooo refreshing to hear. As a Spiritual Entrepreneur who wants to make money and do good work in the world, I have come across so many coaches and consultants who use the” charge what you are worth model” and it always felt slimey to me. And its not because I have an adverse attraction to money energy! I want to be fair in the time and energy and I want my clients to show up relaxed and present and not worried about when paypal is going to hit their account for the payment. Thank you for going against the grain and being real

  • http://marketingforhippies.com Tad Hargrave

    sharonda, you made my day. and yes – let’s all keep it real :-)

  • http://twitter.com/ellie_nor Elinor Predota

    BRAVO!!! The example you gave of Mrs King made me feel physically sick.

  • http://marketingforhippies.com Tad Hargrave

    ha. in a good way i hope?

  • http://www.facebook.com/ingrid.kincaid Ingrid Kincaid

    Such a valuable point. I am currently working with a writing coach as I finish my book. She spoke of it the same way. Some of her programs are extremely expensive as is her private, one-on-one coaching. At the same time she offers group conference calls once a month that are free and accessible to anyone and they provide information and insights that are invaluable. So for me, it is also finding balance in what I charge for my work and my time and how much I am willing to offer for free or at a group rate.

  • Ayush Jain

    “(100%) to do with the value people perceive.” is charging what people (masses) think you are worth!! and once they pay the value, you want to charge that value to others irrespective of the fact that you spend half of your time doing social work. You can lower the quantity of work but your quality determines your price.

    Obviously the topic becomes irrelevant if people charge what they aren’t worth…they will soon know themselves..basic economics of supply and demand!!

  • mary

    I’m with you Tad I always hated that ad with the tag line “because you;re worth it But even more so I hate to hear someone charging huge monies and then going on about earning six figures as if its their right and then not only not delivering the goods but not being able to deliver the goods. Its something that needs to be addressed big time in relation to online products , training etc. some kind of warped thinking has taken over that people believe that conning people out of money by making them feel needy is a worthwhile occupation. I’ts all a very sad reflection of how we measure what we contribute to the world.

  • http://marketingforhippies.com Tad Hargrave


  • bsaunders

    I think service providers, especially people who previously worked for professional-level wages. I’ve found it useful to think like a product salesperson. If I sell Fords, my product costs X. If I sell Porsches, my product costs X + Y. It’s not necessarily true that my income will be greater if I sell the more expensive product. It doesn’t reflect how good a salesperson I am at some absolute level. People simply pay more for Porsches than they do for Fords, and different people buy Porsches than buy Fords.

    Executives who are looking to get promoted have a different budget and expectations from someone who wants to get coached on dating. What I need to focus on to achieve a particular income is the business model, how I package the programs I offer, not “how much I am worth.”

  • beachmama

    My husband has a 35 year tree service business and when the economy took a dive, business plummeted. He was inclined to drop his prices and tried it here and there but it made no difference. Work is now pretty steady. His work as an arborist (climbing is his specialty) is VERY dangerous and there are many overhead costs. He always kept his prices in line with other tree service companies which I thought made no sense. People who are looking for the cheapest price have lots of choices. My husband’s value is in his experience, his professionalism, his vast knowledge, and his reputation for detail, technical ability, and safety. People who want the best, someone is is fair and even-handed and who gets the job done safely and efficiently, hire my husband. Personally, oftentimes I don’t think he charges enough. Clients are always thrilled with his work and we’ve never once had an issue or argument with payment. I suppose that speaks volumes. We’re not focused on the 6-figure thing, we’re focused on quality of life. We have very simple needs (compared to many) and that really frees us up to live a life based more on principle than on money. I like this conversation, makes me think. Thanks for this post Tad.

  • Terra Pfund Kroll

    You had me at The 5th Sacred Thing. You are a hippie.

  • clairesholisticpursuits

    This article is sensational. Thanks so much for this thought provoking goodness!!! What an incredible mindset to go into business with. Would also help so much with not taking things that happen in business personally, if your worth as a person is removed from the situation. Loved it, thanks again for the mindset shift!

  • http://SmudgedSymmetry.com/ Marinda Jansen van Rensburg

    Loved this article, Tad. Attaching your self-worth to your pricing creates an emotional mess, instead of focusing on doing quality work that solves a problem—which is what people pay you for, after all.

  • http://marketingforhippies.com Tad Hargrave

    thank marinda! so glad you liked it. here’s to less emotional messes :-)

  • kayross

    A thought-provoking article, Tad, thanks! My understanding of the phrase “Charge what you’re worth” is that it’s not about your worth as a human being, but rather about the value TO THE CLIENT of the results they get from using your product or service.

  • http://www.tomelliscoaching.com Tom Ellis

    I would love to know how you arrived at 300.00 a session.

  • http://www.tomelliscoaching.com Tom Ellis

    Duff, I am with you. I am curious how Tad arrived at 300/hour/session. AI love his work and respect his choice to charge what he charges. So if i took the logic from this blog posting, I guess I could answer the question to Tad why he charges that amount, I suspect he would say the following…”I charge 300.00 because it is not how much i am worth tom but it is what people who see and appreciate the value of my work has for them”….i think this is what he would say but rather he explain it himself.

  • http://marketingforhippies.com Tad Hargrave

    It was the amount that felt right for me. That’s the main answer. I make most of my money through workshops, online programs and online group programs. Some people love and prefer doing one on one. That hasn’t been true for me so far. And, before folks work with me, they have to watch a 2.5 hour video of my workshop. If they get even one new client who repeats even a few times, that normally will exceed $300 in value. So I feel solid about that and I just don’t feel excited to do it for less. Due to that price I don’t end up doing much one on one work. Which is fine for me. The price also filters out those who are serious from those who aren’t. And I can always give ‘friends and family discounts’. I may decrease it in time but for now it feels just right.

  • http://www.tomelliscoaching.com Tom Ellis

    Awesome!!!!!! I really appreciate the honesty and transparency, which is seriously lack in the coaching area. Folks do advertise ,in some cases, what they charge but don’t allow themselves to explain how they arrived at their price. Thank you so much for always being you Tad!!!!

  • http://marketingforhippies.com Tad Hargrave

    Thanks Tom. Always feel free to ask.

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