your 46 point niche health self assessment

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In a recent post, I posed this question:

Do you have a clear niche?

Are you sure?

Many entrepreneurs I work with believe they do, indeed, have a clear, solid and effective niche for their business.

Until I begin to ask a few questions.

In my experience, 90% of entrepreneurs have an extremely fuzzy niche (and don’t realize it). But that’s just my opinion. And it occurred to me that you might be curious about how clear your niche is. So, I’ve arranged a quick and fun way for you to get some quick, direct and candid feedback from me but also dozens of other people. In my experience, honest feedback can be hard to get.

One way to get some general theory and perspective on niching is to check out my six week coaching program and the free webinars I’m running.

But here’s another way to find out how clear your niche is  – give yourself this quick and easy ‘self-assessment’.

The truth is that the best approach to self assessment is going to be three pronged:

Prong #1: Self Assessment

Prong #2: Learning about Niching (the more theory you know and examples you have the more you’ll intuitively sense when your efforts are on point or not).

Prong #3: Feedback from others (feedback from your peers, experts and people who represent your target market is vital).

 

Your 46 Point Niche Health Check Up

 

All you have to do is score yourself honestly based on the questions below. You’ll need a pen and paper.

There are no right or wrong answers here, just honest and dishonest ones. Be as honest as you can be. The most points you can get is 46 in this assessment. You don’t want points. 46 = flatline. If you get 46 points then your niche is, in my opinion, dead (or never existed). 0 points is the best you can be.  If you get no points at all, then you should be teaching courses on niching because you ‘get it’.

So, please give yourself the listed number of points if you . . .

10 POINTS:  Are trying to reach ‘everyone’ (‘because that’s the best part of what I do – it can help anyone!’) or it’s a fuzzy niche (e.g. it’s any of these three of something like it, ‘I work with people who are stressed’, ‘I work with people who are fundamentally open to change and ready to take responsibility for their own lives – they’re ready to do the work’ and ‘I work with people in transition’ – those are all code for . . . everybody.’)

10 POINTS: Have no plan on how to go about getting clear on your niche

5 POINTS: You aren’t absolutely clear on the specific problem you’re solving for them (Island A) and the particular result you’re offering them (Island B). If you can’t sum each up into five words or less, you likely aren’t clear.

1 POINT: Are honestly just going for the money in your niche by focusing entirely on what’s hot and trending now.

1 POINT: Aren’t passionate about solving their problem and offering them the result they’re craving.

1 POINT: Don’t really care for, love and respect this community of people. 

1 POINT: Don’t want to be known for delivering that result. Like, if you were at a party and overheard someone say, ‘That’s Lindsay. Lindsay helps _____ (kinds of people) get __________ (result).” and you aren’t secretly delighted about that (or worse hate hearing that) then give yourself a point here.

1 POINT: Are not 100% sure where you can find them. If whenever you sit down to figure out where to market you keep getting stymied, give yourself a point.

1 POINT: Secretly feel like a fraud and that you’re simply not credible to help them with their issues.

1 POINT: Don’t have the expertise (or desire to commit to being the expert) in delivering the previously named results.

1 POINT: Can’t identify other players who are creating successful businesses serving this market too. If no one else is doing it, there might be a good reason.

1 POINT: Are defining your niche by what you think that they need (e.g. ‘People need to be more balanced/disciplined/kind etc’) vs. the painful symptoms and problems they have and the results they’re craving.

1 POINT: Have a niche defined entirely by demographics and external things (e.g. ‘My niche is single, white women, ages 40-60 living in Edmonton’ or ‘My niche is black men, ages 30-40, making $60-80,000/year and living in Seattle’ or ‘People who can afford me’).

1 POINT: Have a niche defined by ‘umbrella lables’ like, ‘People in chronic pain.’ or ‘Conscious, heart based entrepreneurs’ or ‘Cultural creatives’ or ‘members of the Creative Class’.

1 POINT: Are going it alone and trying to figure out your niche by yourself and haven’t made any head way in a long time.

1 POINT: Have a marketing strategy that basically consists of “just getting my name out there”.

1 POINT: Couldn’t describe a typical day or your client. What do they do each day? Where do they spend their time, money and attention? What keeps them up at night? 

1 POINT: Couldn’t describe the typical life story of your client like this with such clarity and empathy that they read it and say, ‘Wow. That’s me. That’s eerie. How do you know this?’

1 POINT: Aren’t absolutely clear there are enough of them to reward your efforts.

1 POINT: Have trouble crafting offers that get them to say, ‘Wow! I need that!’ and sign up. If you explain what you do and your products and services and get some ‘polite interest’ but no one signs up – give yourself a point.

1 POINT: Can’t articulate or niche in 120 characters or less (check out the ‘So You Think You Can Niche?‘ contest for great examples of clear and fuzzy niches).

1 POINT: Get the glassy eyed response when you describe what it is that you do at a party. People smile and nod and say, ‘How interesting’ and then change the topic. You can tell that people are being nice but they really have no idea what it is you do.

1 POINT: Are working hard but still not getting enough of the kinds of clients you want.

1 POINT: Have a body of clients who aren’t aligned with the bigger causes and issues that move you (e.g. You’re passionate about women’s rights and empowerment and your clients think that’s ‘nice’ but don’t really care about it in any meaningful way themselves).

1 POINT: Have a body of clients who disagree with or don’t care about your point of view, perspective, philosophy and ‘take’ on things (e.g. You’re a naturopath who believes in the raw vegan diet as the way to go but most of your clients are resistant to that approach or don’t really care about that).

 

Your Total: ______/46

 

If you’re score is more than 10 out of 46, I want to urge you to check out the six week , Niching for Hippies program which starts January 23rd or check out the last free webinar on January 22nd.

And, if you’re brave, feel free to post your score and reflections below.

About Tad

  • Taen Scherer

    Well, I got 28 points, which seems a bit iffy to me. However, since I’m now in a conversation about niche-ing and being quite deliberate about my thoughts and actions it should get better. Please!

  • 29/46 I’m a herbal therapist, finishing my professional program this semester, I don’t yet have much experience therefore no real life ideal client. My intuition tells me to specialize in working with people with anxiety disorders (as I have been there myself) but it also scares me, i don’t feel like I have all the proper knowledge to deal with the psychological aspect to position myself as an expert.

  • 11/46 and honestly, I feel the number is so low because I read your blog A LOT Tad. You know what really came through for me is that I still feel somewhat timid about standing on my truth and saying, “THIS is what I know to be true, people…” All of my points on the quiz had to do with being a bit too timid around stepping out.

    Thanks Tad!! LOVE the quiz – more please :)

  • I got a 22. this made me think seriously about the things I need to clarify.

  • 9/46

  • Missy

    13/46

  • Hi Tad, I’m with Robin. Your support around niching has really helped. I’m at a ‘7’. Where am I still stuck? I am WORKing to find them, and to speak to them in ways that light them up, or crafting the offers that they can’t wait to sign up for. You’re doing awesome work, and I so much appreciate it. Couldn’t even find my 120-bit piece, to see if people had commented (wow).

  • 10 point because I don’t have much clients Than I count 6. Total 16/46. However I would like a feed back on the following:

    My two niches: Is it cheating to seperate them to get the count below 120?

    1. I am a therapist who
    helps people to move from a conflictual relationship to build harmonious relationship.

    2. I am a therapist who
    helps people who want to move from using substances and alcohol towards a meaningful
    life.

    Island A: High conflict relationship, compulsive behavior

    Island B: Satisfying relationship, meaningful life.

    Too broad?

  • Thank you for the feed back. Is my niche clear?

  • Penny

    you’re not an expert Genevieve but you are a learner who will learn faster once you get out there and give it a try…. no fear and ACTion and key words in happiness (success)..

  • 17/46 Although I’m surprised by the result, given I’m still working on trying to get a clear niche! So far this is what I say: I help yummy people find their superpowers – because I love positive and passionate people who want to do good and I want to help them be
    in kick arse shape to do just that! – Definitely room for improvement :) Good luck to everyone else!

  • Angie Evans

    2 – I have worked with Tad in person and through private phone-sessions in the past. “Pre-Tad” my # would have been high. I do birth support and prenatal education, and am very clear about who my ideal client is.

  • Atherton Drenth

    4/46. Excellent survey. Was pleased with my results because I had to figure so much of this out by myself when I started my healing practice. I didn’t have a “Tad” to show me the way back in the day. Taking your marketing course 4 years back really helped clear some points for me. Still I was surprised where I got my points. You would think after all these years (12) I would have my elevator speech perfected by now. But people’s eyes still glaze over when I give them the short version.I am learning that the term “energy medicine” is a new paradigm and slowly people are becoming more familiar with it. With familiarity comes acceptance.

  • Pushkara Sally Ashford

    Hi, Tad,

    Your (free) webinar/conference call came at precisely the right moment to stoke the still-glowing embers of hippie entrepreneurship in me. Your from-the-inside-out road map resonates with me; it’s clear and easy to follow. In just a couple of days, I’ve been able to shed resistance to stepping up my income-producing activities, identifying who I am and what I know that can benefit a specific target group in my community. I’ve defined and refined my niche and got a friend excited about joining me in a venture that brings out the best and will also benefit her. We’re both reading your downloadable book and absorbing the information on your website and blog. After taking your 46-point Niche Health Check Up, I found the concise language that I think will speak to the audience that we want to attract and those who are already looking for our services. Your advice to be ready to receive them is wise and well taken. We want to be seen, but how? Facebook page? Blog? Website? All of the above? We don’t have to do everything all at once. I’m looking at a tiered approach, depending upon the response we get when we go public and as we go forward. I’m feeling inspired and renewed with the light you’ve shed in the less well-lit corners of my reasonably healthy but unnecessarily confined attitudes toward doing what I am already practiced and seasoned in doing. I’ll let you know how it goes. Thanks so much!

  • About 6 or 7 out of 46. Some of this was fun, like trying to say both the problem and the result in 5 words each. Fun!

  • KirstenWreggitt

    Hi Tad! 10/46. This is a great exercise I will be sure to follow up on the areas I am still struggling with. I love that you include being passionate about both the client and outcome! Here’s to getting clear!