‘So You Think You Can Niche?’ Contest – Win $100 Cash + A Spot in My ‘Niching for Hippies’ program ($600) for Less Effort than a Tweet

15279911-vote--election-concept--isolated-word-in-vintage-letterpress-wood-typeDo you have a clear niche?

Are you sure?

Many entrepreneurs I work with believe they do, indeed, have a clear, solid and effective niche for their business.

Until I begin to ask a few questions.

arrowIn my experience, 90% of entrepreneurs have an extremely fuzzy niche (and don’t realize it). But that’s just my opinion. And it occurred to me that you might be curious about how clear your niche is. So, I’ve arranged a quick and fun way for you to get some quick, direct and candid feedback from me but also dozens of other people. In my experience, honest feedback can be hard to get.

One way to get some general theory and perspective on niching is to check out my six week coaching program and the free webinars I’m running.

But here’s an even more direct way – and it’s totally free. But it’s only for the brave . . .

Submitting Your Niche:

In the comments area below I want you to write out your best description of your niche. But here are the rules:

  • you must write it in 120 characters or less (say wha?). Smaller than a tweet. If it’s more than that, I’ll delete it. I’m a hard ass.
  • if you submit one, you must rate at least five other people (it’s only fair) but do more if you can.
  • you are welcome to include your website for folks to check you out (and make sure to leave a way for me to contact you if you win).

You are totally welcome to email your friends and rope them into voting for you as long as you ask them to be honest. In fact, here’s a facebook post and a tweet below:

fbFACEBOOK: 30 second favour – Give me an honest rating from 1-10 on how clear my niche is to you in the ‘So You Think You Can Niche’ contest?

new_twitter_logoTWITTER: 30 second favour – Give me an honest rating from 1-10 on how clear my niche is to you in the #sytycncontest? @tadhargrave


Rating Niches:

I invite you to read the comments below and give your most honest rating of the niches there from 1-10 on how clear you think it is.

1 = Not clear at all. I have no idea what they’re talking about or what problem they solve for people.

10 = I can totally picture specific people I could send to them and I know for sure whether I’m in their niche or not. I clearly understand the problem they are solving.

You’re welcome to write some feedback too – and let’s remember to be gentle – uncompromising truth but also unconditional love – as this is a vulnerable thing for people. There is a prize for the person who gives the best and most insightful comments (read more at the bottom).

Examples of Niches I’d Rate a ’10’ in Clarity:

  • I help holistic practitioners attract more of their kinds of clients they want without doing anything that feels pushy.
  • I lead yoga classes for people with ’round bodies’ who don’t enjoy going to regular yoga classes.
  • Therapists who need an outlet to anonymously share all the secrets they have to keep from sessions with clients.
  • MD’s who are burning out or can see they’re heading to burn out if they don’t slow down and make changes.

Your Twelve Chances to Win a Prizes: What’s in it for you . . .

How to win: the winner will be the person with the highest total score and, in case of a tie, the most people rating them. So, get your friends involved if you want to be sure to win.

1st Place: The top rated niche (given the averages of the ratings) will win $100 cash (for real) + a free spot in my six week, $600, Niching for Hippies program (to use for themselves or give to a friend).

2nd & 3rd Place: Second and third place will get access to the homestudy version of my Niching for Hippies program (which I haven’t even released yet but will likely charge $400 or so for) + $200 off my Niching for Hippies program.

4th – 10th Place: Win $100 off my Niching for Hippies program (a discount you can use or pass onto others).

Best Nomination: Maybe you aren’t a niched business but you know one? You can nominate them here using the same rules. If your nomination is chosen, you will win $100 off my Niching for Hippies program (to use or pass onto someone else).

The Best Comments Prize: the person who gives the best feedback to others gets $300 off my Niching for Hippies program because that’s the kind of person I want in it.

Good Comments Award: Anyone who gives at least five quality pieces of feedback (beyond just a number) will get $100 off.

But, every person who enters will receive a rating from me personally (from 1-10) and, potentially, some direct feedback and questions to help you dig a bit deeper.

And every person gets to see a tonne of examples of how others articulate their niches in clear and fuzzy ways. And you’ll get feedback from, hopefully, dozens of others.

Contest Ends Jan 20th at 9pm MT.

And, if you want more help, check out my six week coaching program and the free webinars that are coming up this month.

About Tad

  • Khorsian Blanc-Ridings

    The statement that you have now sent is perfect, to the point, even if it goes over 120 characters. I wish you the best in your work.

  • Penny


  • Renee

    Hi Angie, abortion is controversial wherever you are (I’m a Canadian living in London, UK)…which is part of the reason why I’ve put off putting this niche ‘out there’. Did a video the other day as well & it’s already attracted the abusive haters – which ultimately make it so much more difficult for women to live with their decisions. Thanks for your vote of confidence! :)

  • Renee

    Penny, honestly, I’m not sure what to say in response. Correct that some women won’t know if they are harbouring any emotions that need to be addressed, but as you can see, I’m not targeting just emotions. So, I’m not quite sure about how that takes away from my niche statement…perhaps I’ll have to mull it over for a few days to see what comes up.

    Re:right now, I’m only targeting women but this doesn’t mean that I’m forgetting about the men. This is really one of my ‘little circles’ that Tad talks about, my first project to work with & develop…if a man affected by abortion comes across my work & gets in touch, I will work with him because abortion is something that energetically effects all involved – woman, man, relatives, etc…

    Thanks for your input :)

  • Renee

    Liking this one Jackie! Thank you :)

  • Renee

    Thank you Leslie, much appreciated! I will take your suggestions & see what I can do to integrate them into my work! :)

  • Renee

    Then go with it Rebecca! Just because you choose to work with women, doesn’t mean you have to ignore the men if they approach you about your work :)

  • Renee

    Hi Marta, thanks for your input & rating. Choosing one or two easily identifiable words for the place of ‘healing’ is one I struggle with, yet I understand the importance of it…will continue working on this.

    Namaste :)

  • Renee

    Have been mulling this one over in my mind for quite a while & came to the conclusion that it’s best to use my name as my overall ‘brand’ – then have my varied ‘niches’ within my speciality areas of Womb Wellness & Sound Healing. Am still spreading my wings through studies as well…EFT, Holistic Fertility Therapy, etc… so will have one ‘umbrella’ website, with feeders going into it.

    Guess it also helped that the majority of the domain names for womb wellness & womb wellness coaching (or reasonable derivatives thereof) were already taken by one or two other ladies who do their own brand of womb healing.

    Thanks for the input :)

  • Renee

    Henriette, I find it really interesting how everyone interprets things so differently.

    I’ve chosen this niche as a project because it is my biggest wound, so am very aware of the guilt, hate, anger, regret, etc… emotions & thoughts that I draw attention to on my site, my landing/squeeze page, video(s), etc…

    As for the words that I used for my statement, I don’t really see them as being that harsh, although I wish I could have had at least another 120 characters to say it in! Then again, we all interpret things very differently according to our own past experiences.

    Thanks again for your input :)

  • Grrrr, “Contest Ends Jan 20th at 9pm MT”. I missed it :(. Well, congrats to those that won, I’ll be adding some of you to my email subscription list (whether you won or not, as winning isn’t the most important thing to me). Love & Light to you all <3
    Brandi Harrigan
    http://guerrillaselfcare. com

  • hey brandi, please don’t add anyone to your email list without their permission. thanks :-)

  • Thanks Tanya, I appreciate your feedback. It’s been a challenge for me to focus in, I’ve been resistant to focusing on one specific slice of my market – but now I’m looking at health coaches and holistic practitioners – not a lot narrower but still. :)

  • Thanks Jackie! :)

  • I think it’s more the use of language – and that what you mean by ‘text’, I would view as ‘copy’. No I did not view it as phone texting. Text to me refers to text books full of research material. Hope this helps.

  • Thanks Lucy, I appreciate your feedback. I’ll will look at my statement more closely.

  • Hi Lucy,

    Enterprising people – is a fairly loose term. And Entrepeneurs might feel narrow to you, but think about how many entrepreneurs here are out there. It’s actually a really broad focus. A much narrower choice is actually much more beneficial. What kind of enterprising people – what group of people this description have you most enjoyed working with. :)

  • Thanks for your comment on my niche positioning statement. Because the comments moved so fast I was not able to find it until now (I used archive.org wayback machine). I’d even forgotten what I had written as my statement.

    I appreciate your comments. Yes, business coach, but also life coach. Many devotees are in unsatisfying jobs and struggling for money therefore not pursuing their Krishna consciousness dreams. I want to help them find ways to follow their Krishna consciousness dreams without stress about earning a living.

  • Steve Hingle

    Well, I’m super late on this, but in case anyone’s looking…

    Midlife Accountant’s Coach

    Accountants in midlife who have the American Dream, but are dying
    inside. I coach them to have a zestful life rich with meaning and

  • nice! i like that. i bet they’re thrilled to find you.

  • Steve Hingle

    Thanks, Tad. I have to say, though, that I’ve got some significant resistance to working with accountants, even though I am one. I’m seriously thinking of this instead:

    Men’s Midlife Crisis Coaching
    I coach men at midlife who have the American Dream, but are dying inside. I help them create a zestful life rich with meaning and connection.

    This one isn’t as narrow, but it gets me much more excited. What do you think?

  • i think following your excitement is always the right idea. you might like this: https://marketingforhippies.com/niching-from-the-inside-out/

  • Colleen Stadlwieser

    As a non-clinical birth worker, I help families navigate the childbearing year by providing emotional, physical and educational support.