Marketing, New Years & Second Chances

New Years Eve 1355777044 27 Marketing, New Years & Second ChancesTomorrow is a brand new year.

And I think it’s a good moment to think about what you’re offering.

Symbolically, the New Year is about a fresh start. A clean slate. A blank canvas. A second chance.

And I think everyone wants a second chance with something in their life. As we look back over the past year there are so many moments that we might all wish we could redo. Things we screwed up. Things that got screwed up and we couldn’t fix. Maybe your people have had a big health scare, lost or owe a lot of money, went through some heartbreak or find themselves grappling with the biggest questions in life of ‘what’s it all about?’ when something big went wrong in their life. 

And to make matters worse, we often feel so ashamed of those things. Often, deep down, we see all the ways we are responsible for how things have come to pass. And we wish that we could do it all over again.

At its worst, business overs false promises that lead to disappointment.

At its best, it gives people hope and a path forward that it’s not over yet. And a space without judgment knowing that we’re all just stumbling towards  grace and that this Universe moves steadily towards love and forgiveness. 

I can’t count the number of times I’ve been extended forgiveness when I thought I didn’t deserve it and second chances when I was without hope. 

And isn’t this what you do in your work? Don’t people often come to you scared and ashamed and without much hope?

What is the hope you offer people? Where are you giving people a second (or third or fourth) chance in their lives? What are the mistakes you help them fix or see differently? 

At this time of year, we’re all feeling those cravings more intensely. The very result you’re offering in your business is likely being wanted at an all time high by many people at this time of year.

And my fondest wish for you right now is that you get every second chance you need this year. That whatever feels like it was broken in the last year, wherever you feel like you screwed up irreparably is able to be made new (and maybe even made better.

Here’s to all of the second chances we’re able to offer and receive.

We could all use more of those. 

About Tad

  • Robin Clark

    awesome, heart-felt post. thanks for writing & putting it out there. may you get the second chance re-do’s you want too!

  • http://marketingforhippies.com Tad Hargrave

    thanks robin :-)

  • Priscah Magwegwe

    Thanks Tad.I need a second chance this year and it`s good to hear from you sharing and pouring it out like this…very helpful.Wish you the best too this year and I trust you will do something you`ve never done before…as you get your second chance too!!!

  • http://marketingforhippies.com Tad Hargrave

    thanks priscah! i absolutely got my second chance.