Marketing Bears Talk About Niches

I just created some cartoons using this cool new website I found. These three cartoons summarize a conversation I end up having pretty often with people about niche markets and why they matter. Enjoy!

Why You Need To Think About Who You’re Trying to Reach

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Why Fuzzy Niches Don’t Work (Part 1)

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Why Fuzzy Niches Don’t Work (Part 2)

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Want Help? If you’d like some more direct guidance and hand holding on figuring out your niche then go and check out my Niching for Hippies coaching program http://marketingforhippies.com/niching-for-hippies/

About Tad

  • http://www.visionlegacy.com Marilyn Daniels

    This is hilarious, Tad! What a great way to get a message across!

  • http://www.marketingforhippies.com tadlington

    Hey all – what do you think?

  • http://www.billbaren.com/secrets Bill Baren

    Really cool! I want to be a little talking bear, too.

  • http://www.marketingforhippies.com tadlington

    It’s so much fun making cartoons. It’s all I want to do these days.

  • http://www.marketingforhippies.com tadlington

    Cartoons are the funnest!

  • http://www.inspiredandfree.me David Jan Jurasek

    Thanks Tad!

    Great videos!

    (the 3rd one won’t play because of a block in Canada?)

    I’ve shared them with my groups of friends who also do fantastic work and struggle with the marketing focus.

    I appreciate your use of humour and how determined the marketing bear is in helping…

  • http://www.marketingforhippies.com tadlington

    weird. all the videos play for me. but you can find the third one directly on youtube here: http://www.youtube.com/watch?v=b924SVZeqFs&feature=player_embedded

  • http://www.innerguidance.ca Amanda Young

    OMG! I love it!
    These are awesome… and they drive the point home!!!!

    Oh no… I am the bear who can’t buy a pancake because I don’t want to choose a target market. Every marketing program tells me the same thing… but these bears just might make me listen!

    Well done.
    :o)
    Amanda

  • http://www.Facebook.com/GeorgeKaoCommunity George Kao

    Tad, I haven’t laughed like that all week! Great stuff…keep rocking it!

  • http://www.marketingforhippies.com tadlington

    thanks George!

  • http://shanergy.ca Shane Funk

    I love the message and the technology. Listening to the computer voices were a bit annoying, or is that the “in” thing now. As voice simulation gets better so will the quality. All in all, what a great tool! Thanks!

    PS Is the boy a pig or a bear?

  • http://www.marketingforhippies.com tadlington

    hey shane. little bears for sure!

  • http://www.ready2gomarketingsolutions.com Kim Clausen

    Hi Tad-

    Will you buy me a pancake?

    Kim

  • http://www.abundanceandprosperity.com Morgana Rae

    The good kind! I coach the good kind of change!

    Thank you Tad. It’s all so clear to me now…

  • http://www.marketingforhippies.com tadlington

    kim. unlike the bear – i will absolutely buy you a pancake. that little bear is a hard ass.

  • http://www.beboldlyyou.com Luma Noir

    Hi Tad. I absolutely love the bears! They are the best marketing training material I have seen yet! Very engaging and magnetic, I was totally entralled! I look forward to more talking bear episodes! Great content too! It such an important topic and one so many of us resist! Much love and success to you! Luma

  • http://www.marketingforhippies.com tadlington

    Luma! you’re so sweet. thank you! Yes. You can expect more Bear Episodes. Check back to my blog every once in a while. You never know!

  • http://www.byebyeboringbio.com Nancy Juetten

    Tad,

    Great stuff. I’ll be sharing these with my community with pleasure.

    Nancy

  • http://www.marketingforhippies.com tadlington

    hey nancy! thanks. i am thinking that soon i will ask my list what questions they might have for the marketing bears. yes.

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  • http://www.sagefields.com Barbara Peters

    Hi Tad,
    Your cartoon series make a superb point.
    And while I’m not at all offended by the swear words in it, I hesitate to share the link with my business colleagues who may not be as open minded. So just a thought…perhaps replacing some of the more potentially offensive words with ones that won’t rub people the wrong way. That is…if you want to build your audience.
    Have a great day!

  • http://www.marketingforhippies.com tadlington

    aha! a good thought you share. thank you for that.

  • http://www.horizonslifecoaching.com Line Brunet

    That is the most hilarious short I’ve ever seen. I too hate uncomfortable learning moments. Can’t see the third one though. Even clicking directly on the Youtube link you provided. I need to see what happens next dammit!

  • http://www.marketingforhippies.com tadlington

    Line! Some people are having trouble with the third one and I don’t know why. Bah. I’ll try to figure it out. Glad you liked.

  • http://www.travelinginwards.com Valeska

    I absolutely love the bears cartoon. I have met many people, who just keep listing their products’ benefits without even listening if the customer is even remotely interested or even needs it. Like Line, I cannot see the third video.

    The reason is because of a comcast copyright violation in Canada. Can you maybe take out whatever they are talking about and avoid the copyright issue?

    Thank you for making marketing fun.

    To your success,

    Valeska

  • http://www.YourTimeToBloom.com Tomar

    OMG, I hope you do nothing but make more cartoons for a while, because I can’t wait for the next episodes. And I LOVE the computer voices. Keep ‘em coming, Tad. (But I did find the language disconcerting in the third one . It seemed out of keeping- Maybe that’s why people can’t access it. Are the bears being censored?)

    Tomar

  • http://www.marketingforhippies.com tadlington

    oooh! i totally made the bears swear in the last one. maybe that’s it! good call Tomar. i’ll work on that in a bit.

  • http://soulourpower.org Renee

    I so need a target market! Its like that bear was me! I want to reach everybody! LMAO.

    And I love swear bears!!! ha ha

  • http://www.danniellecresp.com Dannielle

    I love this, so useful. I am like that little bear too!

    I can’t access the third video though in Australia (even on youtube) something about ‘copyright grounds’

    Thanks!

  • http://www.diviningthemuse.com Paula

    Oh, those are great, Tad. I think the robotic voices make for great deadpan humor. I agree with the others about the swear words. But I’m a writer, and it’s just that it suddenly seems “out of character”!

    Keep them coming. What a subversive way to get your message across.

  • Cisco

    This is fantastic. I can’t wait for the next episode, and as much as I enjoyed watching the cartoon bears saying WTF?, it would be easier to share without it.
    What a great way to train people. They won’t sit still to listen to me, or a conversation, but they will totally plug in to these movies.
    Way to go!

  • Cisco

    Pancakes for everyone!

  • http://www.marketingforhippies.com tadlington

    hey you, you’re totally right about the swears. i’ll be taking them out soon. good call!

  • http://www.youinspireme.co.uk Corrina Gordon-Barnes

    Oh my God I am absolutely cracking up over here! I’m sharing this with the women on my ‘Turn Your Passion To Profit’ programme – we’ve been looking at niche this week (or what I call our ‘Love Love Money Tribe’) and this illustrates the point perfectly. Thanks so much – you’re awesome :)

    Corrina

  • http://www.beingdaring.com Renata Razza

    Hey Tad,

    This is by far the most entertaining elucidation of the Fuzzy Niches pitfall! I’m laughing pretty dang hard!

    And I know you’ve gotten lots of comments about the swearing in Episode III (every bit as deserving of a grandiose naming taxonomy as Star Wars!), here’s my thought:

    Do the swears serve a purpose? Just like your bears, your message isn’t for everyone, either. Leave the swearing in if it means folks pass it on to *your* tribe. I wouldn’t pass it on to just anyone, but I would still pass it on.

    I don’t know how you define your tribe, but there are plenty of folks out there looking for a marketing guru with soul *and* who’ll still be direct and irreverent.

    I’m not invested in whether you change the swearing or not, I just had to comment since I thought it an interesting parallel to your bear’s “whole world’s my tribe/attractive to all” stance.

    I’ll definitely be sending this link around!

  • http://www.marketingforhippies.com tadlington

    Corinna! you are so kind. so glad you liked it! more thoughts on it here. http://marketingforhippies.com/tag/niche/

  • http://www.marketingforhippies.com tadlington

    hey renata, going to edit it out so i’ve removed the second video until then. i think it can be just as funny without the swears at this point. and maybe tiny bears shouldn’t swear so much :-P

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