I recently recorded a 71 minute interview with Australia’s Natalie Kent of sacredbusiness.com.au and I thought you might like to check it out.
The focus on the interview was on Point of View Marketing. As you know, I’ve written a book on the topic but this is one of the only interviews I’ve given that delves into it.
Some interviews feel like I’m retreading a lot of old ground but this one was cooking with gas and we both found ourselves breaking some new ground. I found myself saying things I’d never said before. I think I also swear more in this interview than I’ve tended to do. This was one of my favourite interviews I’ve done in a long time.
I don’t know how long this video will be up for free.
In this 71 minute video you’ll learn:
- Why the 3 key elements of point of view can transform your business
- Why you need to create a marketing map for your customers (+ a live critique of Natalie’s new map)
- How to craft your offerings in a way that creates a sense of safety
- How the integrity of your offering is intertwined with your pricing
You can watch the whole thing for free at the link below: