Rebecca Tracey has something very important to share with you. So many people come to me for marketing help who are not ready for it. Before you can market a thing, you need a thing to market. It sounds so simple. But, if you want it to be really successful and […]
what to do before you even think about marketing your business Read More
In my last post, I spoke about what it means to have a message in your business. The core idea of that post? Don’t market yourself, market your message. In this post, I want to lay out eight reasons I think it’s increasingly vital. REASON #1: Speaking about your message is more comfortable and inspiring
Don’t market yourself, market your message. This is the theme I want to explore in what promises to an epic post. I’ve been wanting to write this post for at least half a year and have been slowly collecting ideas and inspirations for it. At this point, I need to put out what I’ve got
My dear colleague in the UK Corrina Gordon-Barnes (pictured right) just wrote a brilliant, brilliant blog post about the whole question of ‘what to call yourself’. It’s a vital issue because what you choose to call yourself will have a direct impact on how memorable it is or isn’t and how easy it is to
How to create an instantly memorable, attention grabbing business name that gets people talking I’ve been wanting to write this blog for so long. It’s about what to name your business. Your business name matters. A good name is memorable and easy to repeat which gives you good word of mouth. A good name can
Clarity is everything in marketing. A while ago I wrote a blog post about the importance of developing a clear platform. Your platform is what you’re known for. It’s another way of talking about ‘brand‘. It’s the heart of slow marketing (but also the basis of fast marketing). The challenge that I lay out in
I met Mark Volmer, of Hidden Gem Healing in 2011 at some point. And I had the experience of instantly liking and trusting him. There’s something about people who are so comfortable in their own skin (not posturing or collapsing) that it has us all relax. He ended up coming to one of my weekend
A quick thought . . . The direction of your niche is determined by your wounds. The form of your niche is determined by your natural gifts. Those things you are most naturally best at, that come without effort are what you should build your niche around. The tone of your niche is determined by
I’ve said it a lot of times: your deepest wounds are often the doorway to your truest niche. The things you’ve struggled with and overcome are places you have not only credibility but also capacity to help others. If you’re going to be a guide for people, best to pick a terrain you’re familiar with
I’ve long noticed how much stuff niching seems to bring up for people. They freeze, they resist, they ignore, they freak out. On the surface, it would seem like an over reaction. But is it really? The word niche comes from the old French verb ‘nicher’: to make a nest. Our niche in the world