Don’t market yourself, market your message. This is the theme I want to explore in what promises to an epic post. I’ve been wanting to write this post for at least half a year and have been slowly collecting ideas and inspirations for it. At this point, I need to put out what I’ve got […]
Don’t Market Yourself, Market Your Message Read More
Schuyler Kaye (pictured here) was a participant of my January, 2013 Niching for Hippies course. During and after the course, I heard him speak about his work in helping people uncover their story and using that in marketing. Then I heard he was leading a course on it so I thought I’d help him spread
Attracting More Customers with Your Story Read More
Anastasia Netri (pictured right) recently asked me to be a part of her ‘Experts in the Raw: The Naked Truth About Success’ telesummit. Her idea was to give people a very candid look at the truth of what it takes to grow a business in the real world, beyond the marketing hype of how easy
Interview with Anastasia Netri About Vulnerability and Honesty in Marketing Read More
I’d been hearing about Kelly Tobey for years. He’s a leading figure in the Calgary personal growth scene. And then recently, while preparing for my Niching for Hippies course I saw that he was leading a workshop called ‘Shifting From Wounds to Assets”. And it reminded me of the blog post I’d written about wounds
My colleague Lev Natan is one of the most ‘real deal’ conscious entrepreneur coaches you could meet. He has a deep history in community and spiritual work and it’s been wonderful to see his work blossom. He’s got a new project coming up that I am excited to share with you all and so I
One of my clients, wrote me a beautiful email recently with her ‘manifesto’ about marketing. I was so inspired by it that I had to share it. It’s a beautiful example of starting with the ‘why’ and of a clear and compelling point of view. * Marketing From The Heart? by Mary Pellicer, MD? My
marketing from the heart manifesto Read More
I was chatting with my colleague Jonathan Bender about his upcoming coaching program about helping people deliver a ‘signature talk’. It’s a term I suggest you’ll be hearing a lot more of in the coming months. But it’s a bit of jargon so I asked Jonathan to explain what it is and why it matters.
My dear colleague in the UK Corrina Gordon-Barnes (pictured right) just wrote a brilliant, brilliant blog post about the whole question of ‘what to call yourself’. It’s a vital issue because what you choose to call yourself will have a direct impact on how memorable it is or isn’t and how easy it is to
what to call yourself Read More
Oh man. I’ve been wanting to write this blog for so long. It’s about what to name your business. Your business name matters. A good name is memorable and easy to repeat which gives you good word of mouth. A good name can help identify your niche (or at least resonate strongly with it). Now,
Clarity is everything in marketing. A while ago I wrote a blog post about the importance of developing a clear platform. Your platform is what you’re known for. It’s another way of talking about ‘brand‘. It’s the heart of slow marketing (but also the basis of fast marketing). The challenge that I lay out in
your platform in a single page Read More