Thomas Leonard is a bit of a hero of mine. We spoke a number of times over the phone and shared a passion for the Dave Matthews Band. His book The 28 Laws of Attraction remains one of the best books I’ve ever read. Half of the people to whom I lend it have a […]
The Top 10 Points About Becoming the Host of a Network Read More
Everyone has a shell. Some protective mechanisms to keep them out of pain. And, when you begin a conversation around new and better possibilities for people, it brings them face-to-face with their current reality. It brings them face-to-face with the quality of life that they are currently settling for. Most people know that more is
5 Ways People Avoid Dealing with Pain (and what to do about it) Read More
I want to talk about the strange relationship between marketing and dying. An old school mate of mine, Rama Tello, was recently killed in a plane crash. Too young. Too soon. No mother should have to have their children die before them. He was killed instantly. A strange blessing not to have suffered. But many
Death and Marketing: Top Five Regrets of the Dying Read More
I find that there are four things most of the people need most when they’re lost and stuck. I’ll use entrepreneurs as an example since that’s the majority of who I work with. First is Empathy: Hell, being an entrepreneur can be hard. We can work so hard and take failure or rejection so personally.
The Four Things People Need Most When They’re Lost Read More
I’ve been talking a lot about ‘becoming a hub lately’. But, while that’s a nice idea and theory – what can you actually do about it. I can think of at least ten things – can you think of anything to add? You don’t need to be almost naked on a unicycle to be the
I just met with a therapist today for lunch. We were doing a consultation and it really reminded me of something . . . If you’re a therapist it can kind of seems like you’re screwed in the marketing department. After all, ethically, you can’t even ask people for a testimonials sometimes. You can’t really
written by Andy Sernovitz: 1. Happy Customers are your best advertising. Make people happy. 2. Marketing is easy. Earn the respect and recommendation of your customers. They will do your marketing for you, for free. 3. Ethics and good service come first. 4. UR the UE; You are the user experience(not what your ads say
Why do people wear jewelry? Sure, to look beautiful. But what are they secretly looking for? Compliments. They want comments about it. Well my friend Dylan Toymaker of www.crystalcradle.ca makes jewelry that gets comments. Each piece is made out of brass wiring and recycled computer parts around a central crystal. They’re really stunning and almost
Ignore the drunk young fellow photobombing this picture. Notice what I’m wearing. It’s a kilt made by www.Utilikilts.com It’s a plain black, canvass kilt. It gets lots of comments. In a way the kilt is the pass on material. It generates the conversation and their website is easy enough to remember and every time someone
I’ve never tried this one but I bet it would work great. Have you ever been at someone’s house and seen a painting or piece of art that really floored you? My friend Jordanna Rachinsky’s paintings blow me away. You probably have your own favourite local artist. Or a piece of art you saw that