Death and Marketing: Top Five Regrets of the Dying

I want to talk about the strange relationship between marketing and dying.

An old school mate of mine, Rama Tello, was recently killed in a plane crash.

Too young. Too soon. No mother should have to have their children die before them.

He was killed instantly. A strange blessing not to have suffered.

But many people don’t die instantly. In a culture of such advanced medicine – often we’ve not so much extending our living – but prolonged our dying – where the last years are spent in decrepitude. As story teller and author Michael Meade puts it, “We no longer have elders dispensing medicine to the community – we have olders on drugs.

But that isn’t the worst part of it.

The worst part is this: Most people die with regrets.

Most people live trapped by their fears.  To make things worse – the world of marketing and advertising often doesn’t help people – it adds to the burden of their insecurities and neuroses. It exploits them. It often has a hand in creating them. Bill Hicks made same scathing but important remarks about the world of marketing that are worth watching.

Eventually, most people die with their music still inside them.

The beloved actor Michael Landon, who died of cancer, wrote, “Somebody should tell us, right at the start of our lives, that we are dying. Then we might live life to the limit, every minute of every day. Do it! I say. Whatever you want to do, do it now!

So . . . what if we changed the game? What if we changed this in our own marketing.

What if we used marketing as a source of liberation – as a way of inviting people to live more full, rich and meaningful lives. To live lives in a deeper alignment to their own integrity? What if we used marketing not to make normal things seem green – but to make green things seem normal? Not to push people from a place of greed – but to inspire them from a place of deep generosity.

Not to motivate them out of fear – but inspire them out of love.

Not to exploit their insecurities but to empathize with them. To be more committed to serving them and the planet than to selling them. What if out commitment wasn’t about making sales but more about making sure things were a ‘perfect fit’ or no deal. What if we were committed to making a fair profit – not the maximum possible profit.

If you’re selling overpriced, plastic, toxic crap – stop that.

But, if you represent a hopeful alternative that’s good for your community and the planet – wouldn’t it be wonderful if you could be sustained by this business and other people could be helped?

This isn’t about seeking fame – but it is about intending influence.

It’s not about pushing clients to do anything that they don’t want to do – it’s not about pressure – but it’s about loving people enough to engage in sometimes difficult conversation. It’s not about ‘closing deals’ it’s about opening conversations and possibilities.

As Visionary Activist Caroline Casey puts it, “When people complain about the state of the world and hold up the mirror to all that is wrong, the Trickster turns it into a window that looks onto the field of what’s possible and then waves their hand again and turns it into a door and says, ‘Let’s go!’

What if part of our orientation in our lives and businesses was this: no one dies with regrets?

If you could wave your magic wand and give everyone you work with one result that would have them not only live more fully but also die more peacefully – what would it be?

  • helping men get over the fear of meeting new women?
  • helping women mend their broken hearts?
  • helping people resolve a long standing health issue?
  • helping people finally figure out their finances so they can leave a gift (not a burden) to their children?
  • helping women feel more at home in their bodies – and learn to love themselves?
  • helping local farmers find a market for the food they produce?
  • helping people learn how to work with nature to allow abundance through your permaculture courses?
  • helping people find the gifts that their deepest wounds bring them and how that can serve the world?
  • helping women to embrace their own fierceness?

Of course, these aren’t things we can give people. There is only so much we can do to help people on their journeys. We make humble little contributions where we can in our own limited ways. But, just because they’re limited, doesn’t make them meaningless.

We can still help people live more full, happy and rich lives.

And what if this started with us?

As important as it is to make our business attractive to our ideal clients – to help them on their journey to something more rich and true for them – here’s another question: is your business attractive to you?

I know so many entrepreneurs who create business that own them – rather than them owning their business. And they come to hate it. They’re over worked. Lifestyle must serve life – never the other way around.

Put differently: will your business cause you to die with more or less regrets?

It’s the age old story: Mary bakes pies. They’re the best pies ever. Her friends encourage her to own a bakery. She does. This is her fondest dream. Which quickly becomes her worst nightmare. She’s waking at 4am to go bake things, and doing the books, managing employees, dealing with zoning regulations, trying to market and soon – not even baking at all. Her business is killing her.

Is your business causing you to miss out on your deeper dreams? Time with your friends and family? Compromising your health (says Tad as he types this at 2:17 am when he should be sleeping . . .)

You are going to die.

So how do you want to live right now? What kinds of clients do you want to work with? (and which ones should you fire?) Who do you most want to help? How do you want to spend your days? What hours would you love to work? Where do you want to live and travel?

Here’s to people living lives that are authentic and true. Here’s to unconflicted hearts. The end of ‘settling’. Here’s to lives of enjoyment and a world dripping with justice.  Here’s to people’s lives overflowing with an abundance of good things. Here’s to people not needing so many ‘things’. Here’s to people being free. Here’s to people being freaky and quirky – and to a community that not only tolerates that – but relishes in it.

Here’s to our finding an irresistible eloquence that draws people forward into exuberant living. Here’s to us find ways to coax people into living with hearts that are full, open, strong and clear; to finding the perfect words and gestures that open people’s hearts and minds (and wallets) to ways of living that will earn the gratitude of our great, great, great, great grandchildren. Let’s embrace the commitment to find ever more beautiful and creative ways to inspire people to move beyond their fears and into action.

“The goal of the revolutionary artist is to make revolution irresistible.”

Toni Cade Bambara

Here’s to our embodying beauty and integrity in our lives, our business practices and – yes – in our marketing.

Here’s to, as David Korten puts it so well, “not talking the alternatives to death – but living them into being.”

Here’s to marketing being about being a generosity based business – not a greed based one.

Here’s to taking a stand for beauty in our own lives and the lives of our clients.

Here’s to your green, conscious, holistic, independent business thriving. Because – always remember this: you are where you are, because someone came before you and inspired you that what you were doing now was possible. And there are others now – watching you. If they see that you are broke, miserable, bitter and unsuccessful, if they see that you are using old, high pressure marketing techniques and selling yoru soul to succeed – they will not take the risk. They will not take the step to start their own business – and perhaps it’s a business the world needs very much.

“Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do.  And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”

– Marianne Williamson

Here’s to marketing as a celebration of the marketplace as it wants to be. Caroline Casey reminded me of this: The marketplace doesn’t want to be an uninspiring strip mall of mass produced goods – it wants to be a lively and convivial place full of storytelling – a place that invites the best of culture and innovation. A place where the exchange of money is a sacred piece of theatre. A place where we gather to nurtured and be nurtured. A place that calls on us to make a true contribution to the well being of our community.

Here’s to the marketplace being an expression of life and community at it’s best – not tawdry consumerism at its worst – here’s to the return of something sacred and beautiful in the center of the market that matters more to us than the dollar.

Here’s to the marketplace not so much selling the promise of healing – but actually being a force of healing itself. Imagine this: marketing in such a way that, even if they never bought a thing from you – they were better off for the conversation – and one step closer to changing their life for the better. Imagine raising money in such a way that, even when they said, ‘no, this isn’t a fit for me‘ you could bless and release them back into the world knowing that your conversation with them had left them more deeply connected to their vision for how they want to see the world – and so much more likely to donate to another cause.

What if your marketing made the world a better place?

What if your marketing was a healing act?

Here’s to lifestyles that serve Life (and, if you’re struggling with how to create not only the kind of income you want but a truly sustainable and nourishing lifestyle – contact my friend Alex Baisley. He’s a genius at helping people create an alternative, non-conformist lifestyle that has them smiling on their deathbed).

And here’s to this wonderful article from Bronnie Ware of the top five regrets people have when they die. Ask yourself which ones you or your clients would have if they knew they would die tomorrow.

Nobody dies with their music still inside of them.

Nobody dies with regrets.

For many years I worked in palliative care. My patients were those who had gone home to die. Some incredibly special times were shared. I was with them for the last three to twelve weeks of their lives.

People grow a lot when they are faced with their own mortality. I learned never to underestimate someone’s capacity for growth. Some changes were phenomenal. Each experienced a variety of emotions, as expected, denial, fear, anger, remorse, more denial and eventually acceptance. Every single patient found their peace before they departed though, every one of them.

When questioned about any regrets they had or anything they would do differently, common themes surfaced again and again. Here are the most common five:

1. I wish I’d had the courage to live a life true to myself, not the life others expected of me.

This was the most common regret of all. When people realise that their life is almost over and look back clearly on it, it is easy to see how many dreams have gone unfulfilled. Most people have had not honoured even a half of their dreams and had to die knowing that it was due to choices they had made, or not made.

It is very important to try and honour at least some of your dreams along the way. From the moment that you lose your health, it is too late. Health brings a freedom very few realise, until they no longer have it.

2. I wish I didn’t work so hard.

This came from every male patient that I nursed. They missed their children’s youth and their partner’s companionship. Women also spoke of this regret. But as most were from an older generation, many of the female patients had not been breadwinners. All of the men I nursed deeply regretted spending so much of their lives on the treadmill of a work existence.

By simplifying your lifestyle and making conscious choices along the way, it is possible to not need the income that you think you do. And by creating more space in your life, you become happier and more open to new opportunities, ones more suited to your new lifestyle.

3. I wish I’d had the courage to express my feelings.

Many people suppressed their feelings in order to keep peace with others. As a result, they settled for a mediocre existence and never became who they were truly capable of becoming. Many developed illnesses relating to the bitterness and resentment they carried as a result.

We cannot control the reactions of others. However, although people may initially react when you change the way you are by speaking honestly, in the end it raises the relationship to a whole new and healthier level. Either that or it releases the unhealthy relationship from your life. Either way, you win.

4. I wish I had stayed in touch with my friends.

Often they would not truly realise the full benefits of old friends until their dying weeks and it was not always possible to track them down. Many had become so caught up in their own lives that they had let golden friendships slip by over the years. There were many deep regrets about not giving friendships the time and effort that they deserved. Everyone misses their friends when they are dying.

It is common for anyone in a busy lifestyle to let friendships slip. But when you are faced with your approaching death, the physical details of life fall away. People do want to get their financial affairs in order if possible. But it is not money or status that holds the true importance for them. They want to get things in order more for the benefit of those they love. Usually though, they are too ill and weary to ever manage this task. It is all comes down to love and relationships in the end. That is all that remains in the final weeks, love and relationships.

5. I wish that I had let myself be happier.

This is a surprisingly common one. Many did not realise until the end that happiness is a choice. They had stayed stuck in old patterns and habits. The so-called ‘comfort’ of familiarity overflowed into their emotions, as well as their physical lives. Fear of change had them pretending to others, and to their selves, that they were content. When deep within, they longed to laugh properly and have silliness in their life again.

When you are on your deathbed, what others think of you is a long way from your mind. How wonderful to be able to let go and smile again, long before you are dying.

Life is a choice. It is YOUR life. Choose consciously, choose wisely, choose honestly. Choose happiness.

Bronnie Ware is a writer, singer/songwriter, songwriting teacher and speaker from Australia. She has lived nomadically for most of her adult life. Bronnie shares her inspiring observations and the insights gained along the way through the diversity of her work. To read more of her articles and learn about her other work, please visit Inspiration and Chai at

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About Tad

  • Thank you Tad! This article really inspired me.

    I look at marketing (at least the way I do it) as giving a gift, offering a form of free coaching for anyone who reads an article, listens to a radio interview, or attends a teleclass. And for many of those people, that’s enough. They don’t need to hire me to get benefit.

    I think it comes down to authenticity and intention, as you say above.

    Bronnie’s article rocks! I can see what I need to work on…

    Namaste bro,

  • Dart MacLachlan-Glover

    A very interesting read, and considering my job (funeral director/embalmer), these are things I hear all too often. Rarely will someone be remembered at their funeral for always turning up to work on time, and never being one to complain about working overtime every …day. Who wants that to be their legacy? Not me. I think most people would like to be remembered for the joy and love they brought into the world’s of their families and friends and also oneself, and isn’t that a living legacy? They will live on in the hearts and minds of all they have touched. I life led where people may follow your example and live life with no regrets.

  • A truly thought provoking article Tad – love Bronnie’s piece. Very real and to the core. I also love your approach of helping our clients (and ourselves) live with no regrets. It is definitely the way of sustainability and of living with heart.

  • Love this! Very Close to home right now. Just returned for a few days with my Grandfather – who is dealing with his mortality. At 85 he has a few regrets. I too have things I’m working on. No real regrets at this point and hoping to keep it that way. Alex – Love Alex!!

    Definitely Thought Provoking.

    Another Wonderful Post – TAD!! :)

  • Thanks for the words everyone. Morgana I love your idea of marketing being a gift of free education. Yes. That feels true for me. I love the idea of being a generosity bases business.

    I’m reminded of this quote:

    …”The best chief is not the one who persuades people to his point of view. It is instead the one in whose presence most people find it easiest to arrive at the truth” ~ Mohawk Wisdom

    Marketing can be about pushing people.

    But it can also be about creating safety and openness and seeing people connected to their own wise autonomy (to quote caroline casey (again)).

  • Absolutely. I loved how much passion and thought you put into this, with the examples. These times are urgent, and there are so many of us doing such fantastic work that more people need to know about- and more of our resources need to be directed to.

    I’d much rather 1000 massage therapists and holistic docs in Portland become super comfortable and Farmville and other distractions lose 100,000 players- because they are spending their money and time getting real healing, and living their lives outside.

    So yes, yes, yes.

  • Sometimes at 2 am we have a fire in our belly and words that are true are forged then. Rumi would have liked your 2 am post. The soldiering is regretted but the loving sacrifice is what helps us let go to the very moment of our deaths. Recently a friend encouraged me to pray when I wake in the middle of the night, right on that edge of the deep mythic. Your post is a prayer. Gratitude.

  • Carrie Klassen

    Oh, dear Tad, you have one of the biggest, most beautiful hearts. The way you write it out, line by line, for us all to read – on your sleeve, the legs of your jeans, your shoes and laces – that is generosity. Your writing here is poetry and prayer, and an invitation. An invitation into a big, bright, slightly scary place of openness, honesty, vulnerability. An invitation to do our life’s work. An invitation to show up as the healers we each are, to minister to the wounded when they come to us. You, friend, are a healer, and a minster to the healers (and an artist too).

  • thanks for everything you do to put this vision out into the world

  • Thank you so much for this, Tad. Cry, cry, cry:) The time I have spent with you has helped me so much. I feel so strongly grounded in these ideas, and you helped my solidify a love for and understanding of “blessing marketing” that would have been a long time coming without your work. I always strive to ensure that my marketing makes people’s lives better, opens minds, offers hope, and gives them ideas they may not have considered. This article has refocused me, and I will look at everything I do with an even more critical eye. Thank you for helping ME live the life I love, that fulfills me and inspires me every day. <3 (Have recently discovered that that is not cleavage, but heart:)

  • I too cried when I read this Tad. I so much have been yearning how to market in a way that is real and comes from the heart.
    Every time I read the hype and cliches and the faked authenticity in advertizing I feel like I am going to get a rash, yet I still struggle trying to find an alternative. You are the alternative I have been looking for. This writing is so impressive to me TAD and has inspired me to present what I do without holding back the passion, love and the deep caring I have inside to uplift the lives of others.

    This is marketing truly from the heart.
    Love you Tad
    Russell Scott

  • Thanks, Tad.

    I’ve just returned from my first Burning Man, and I’ve never spent a week more joyous and grateful for the lack of monetary transactions. I want to live that way all the time. I’ve been working on my “money issues” and I realize that I don’t give a rat’s ass about having money. And that’s not something to heal. I don’t want to consume more than I need. I have everything I need in my garden, my home, my community. I really do. My clients support me. I am at peace with not preferring money to barter, and not preferring barter to gifts. So there.

    I know what I’ll regret when I die is that I worked too hard, and enjoyed too little. Until now!!!

    Love & RRRevolution, Tracey

  • Tad. Commenters.

    I want to say something useful, meaningful, perhaps even erudite… and I can’t. I’m totally moved by this ‘manifesto’. I’m silenced. I love it. This is a time when Mark Silver would say… just sit with it in your heart.

    Tad, the whole world needs to hear this.

    HUGE love to all of you.


  • I love what you write. Keep it up. Many thanks for what is real.

  • Angie

    Great. Inspiring. Love that you added Bonnie’s piece.

  • It’s so nice to hear marketing advice that’s focused on giving and sharing rather than fear and lack.

    I love the idea of helping people live a better life through what I do with my life.

    Thanks for staying awake for us.

  • Tara Jenkins

    Simply, thanks … for your time and energy.

  • Thank you Tad for your timely and inspiring words. Your message was so fitting with everything that is unfolding in my life right now. I am part way through a week of bed rest imposed by a major health crisis wake-up call.

    So the question of how to restructure my whole life to bring more balance was already foremost in my mind. Adding the deeper inquiries that come when I consider a lifew

  • Tad,

    Well done, as always! This is on the nose – I think people are starting to see through anything that is too slick, too self serving, too contrived, and starting to look instead for alternatives.

    I think that increasingly, the marketplace will seek out product and service providers who are authentic, and genuinely have their customers’ best interests at heart. I also think you’re miles ahead of most marketers in the recognition and promotion of that. Thank you, thank you!

    The point that hit home the most for me was the regret about not expressing one’s feelings. In conventional business and society today it seems like it’s more important to ‘keep the peace’ (as Bronnie puts it) than to shake things up a bit and produce good results. Everyone gets along superficially, but little gets done and little value is produced. The wasted time and energy is staggering. This is something worth regretting – let’s buck that trend! With respect, let’s get all the honest input on the table and go from there, no matter the situation or subject matter! Hear, hear!

  • My feeling about this is that regrets are like pieces of gravel on the path of your life – you walk over them, but how many of them do you really want to pick up and carry in your pocket? How many pieces would you tolerate in your shoe?
    I went into a market for cheese – just cheese to make a sandwich. Sure, I wanted a particular flavour of cheese and knew that the market would have a varied selection. However, the young man who waited on me took my request for cheese up a notch, and then some! He passionately explained where several of the wheels of cheese had come from, and when he noticed that I expressed a genuine interest,he elaborated even further, telling me all about the regions of the world that the cheeses came from, what the people’s philosophies were, what they fed their cows….. and then he began to feed me little samples – each piece tasting more like a slice of heaven than the last. As I savoured each morsel, he rhapsodized about what foods and wines the cheese would go best with.
    I had a hard time choosing among the selections, and really didn’t want to make a choice at all, because he made me feel so welcome, so worthy of his attention and his expertise that I wanted to stay and listen to more.
    To my way of thinking, this is what the sharing of goods and services really should be all about. There have been months when the only person I have had a chance to interact with has been a cashier, a sales clerk, a waiter … and those who take a moment to look me in the eye, to smile at me, and pause long enough to make me feel connected to this world again, have saved me and made me whole again.
    Sometimes, I have bought nothing for I may not have had the money or the need for the service or goods they offer. I don’t think that’s the point. At the end of the day, the intention to bring people back to connection makes the world a different place, even for those few moments.
    Sure, I had the option to go back out the door of the market and return to my own hermitlike existence, but I didn’t. Thanks to the cheese man, I had a great day – I smiled non-stop for a couple of hours …. and the sandwich was like heaven in a bun! And, I didn’t have to stop and listen to the young man, which made his day better, made him feel welcome and worthy, too.
    This kind of reminds me of the loaves and fishes story – the young man’s attention to me fed many people from the smiles I carried outward.

  • Tad, I wish to thank you for laying so many of the building blocks in my foundation for how to serve all Humanity, our Creatures and Mother Earth, beginning when you accepted me for “The Radical Business Intensive”.

    I feel that we have bonded for Life.

    Today, we, the Go-Doers of Green Generation, are the Peacemakers, the ones who are aware of the tender loving care needed for the future of the Planet, and as the ones who are shouldering the responsibility to shift us all into sustainability and solve every world problem.

    I am always grateful for your ongoing support and insights, and reminders including this one, of to how to keep it all in balance, with internal Love and Happiness.

    Peace, Love & Light


  • Marilyn Swart

    The moment of death can offer a delightfully powerful experience of transformation. After we croak, returning to the non-physical realms offers one the opportunity to experience their essence or their eternal fullness with their Higher Self and God/Goddess All That Is. Leaving the body behind means there will be no more brain to trigger regrets, inquire about them, or create new ones. Regrets can not follow us into pure positive energy at the moment of death. So people can’t die “with” regrets but they can die as a result of trying to “live” with them as constant companions in the mind.

    Prior to death, regrets can be heavy emotional weights to carry. They become rocks in your backpack. Regrets can be transformed into forgiveness by bringing them into the heart. Letting go of regrets requires a new understanding about time. Regrets are all about identification or attachment to the past. Certain “beliefs” become the glue that holds you in a particular type of emotional blueprint or template.

    The future is the past healed. Even my regrets have come to heal me to the degree that I can allow this. It ALL comes to bless me. In the fullness of the present moment their is no room for regrets because joy is the only thing in the room. Byron Katie said, “All sadness is a tantrum.” This makes me laugh because I’m frequently caught in that child-like state. She also says, “Reality is always kinder than the story we tell about it.” Write the regrets down on paper and burn them. All “war” belongs on paper instead of projected into our collective reality.

    Final comments: Caroline Casey’s quotes are unbelievably fun, exciting, roller-coaster-like concepts that make me tingle. Thanks for turning me on to her work. Wow! What a jolt. I love the magic wand statement that speaks of helping women to embrace their own fierceness! Tally-ho!

  • Bravo, Tad. Amazing article! I love how you roll…


  • Tad,

    Lovely writing.

    I grew a lot when faced with cancer 7 years ago. And I thought I was already completely on my path as a healer when I met you at the RBI. But I had to learn some painful lessons, and it took a while to discover? admit? what part of my work most stirred my passion.

    I had to jump off several cliffs to rediscover my CELLULAR NEED to make art; then how to share the alchemy that happens in the rawness of creative space. Now I’m in the midst of redesigning everything about my work as I do the same with my life – at 47.

    My reshaped commitment to using creativity as a portal for transformation marries the best of my art and medicine practices. It’s been scary as hell trusting this to manifest as a sustaining lifestyle…but it’s the only way I want to fly now.

    thank you for your inspiration and encouragement

  • Avril

    Tad, this is wonderful! I’ve just read it quickly and later this weekend will read it again slowly so I can take it all in and reflect more deeply on what you’ve written. As I begin to think more about how I put myself and my work out into the world, reading what you write makes the concept of ‘marketing’ so much more appealing. Instead of getting all queasy about the thought of ‘selling’ myself to people, I can rejoice in thinking about ways to serve them – and how to articulate that in a way that feels generous, full-hearted, and comfortable for us both! Thank you, thank you, thank you.

  • hey avril – thanks for your words! yes. i often wonder what else we could call it if not ‘marketing’. sometimes i think it’s just the word itself that holds the stigma.

  • hannah, you are so amazing. the thought of your life being dedicated to art and creativity feels so RIGHT. yes!

  • Tad, this is such a beautiful article. THANK YOU FOR IT and for being so true to yourself.

  • Patricia. thank you for taking the time to read it. yes. i feel like so many things I’d been thinking about for years finally came out. i hope all is well with you.

  • sui

    ahhh.. this is beautiful. I’m really glad I stumbled upon this site today. I feel like it really resonates with my values. <3

  • Gabriella

    Beautifully written.  As I try to find my way in the world through a change in career that better meets my needs and desires right now, this article is so relevant.  So much of what you expressed is exactly what’s been rolling around in my head in recent months.  Thanks for the concrete reminder!  (Just wondering if you’re also psychic… you seem to know just what to share when it needs to be shared! :) )

  • thanks gabriella!

  • Michael H

    “If you’re selling overpriced, plastic, toxic crap – stop that.” You mean like the computer you’re using to run your blog and the computers we’re all using to read it?

  • your words are true. laptops are so devastating for the environment. eventually yes, i think we need to let go of these. i was thinking more about knickknacks and crappy toys, and disposable cups and such. but your point is well taken.

  • Barakascope

    This is a view of marketing that I am ready for. Money has always been an issue. My parents went through the Great Depression and my view of money as lacking and hard to get has been a program I have found hard to release, or replace. Thank you for your heart felt gift of a new and fair way to view the value of the service I am bringing to a world in need of true life clearity, for I can only give to the world that which I possess. This new view can bring a ballence into my gift and make it possable to move forward. Thank you.

  • RebeccaTracey

    Tad, you have the heart of all hearts. You are so generous, real, and truly one of the only non-douchy marketers I know who is really, genuinely SINCERE in their efforts.

    I love the perspective of marketing as a healing tool. Too often we’re afraid to put ourselves out there for fear of feeling pushy. If we could view what we are offering as a real gift to the world, it wouldn’t have to feel so hard.

    Love this, love you, muah. xo

  • oh you. you’re the best. thank you so much.

  • When I think about the inevitability of my non-being, I am not moved to create a better lifestyle for myself, nor do I think about my target market for my coaching services. That strikes me as an incredibly selfish view indeed.

    No, when I consider my ultimate demise and how little anyone will remember my deeds a short time thereafter (regardless of how great or terrible), I am moved to think of whether my life, on balance, was good or bad for the world. Did I make a significant, positive contribution to the lives of other beings? So far my answer is “no, probably not”–with the exception of those closest to me. Granted I am a reasonably good individual, not a psychopath or malignant narcissist, but I have not contributed anything of great value to others.

    Contemplating death motivates me instead to think about how I might make a significant impact on the big problems facing our world: climate crisis, the 1.4 billion who live on less than $1.25 a day, failing nation-states, the threat of nuclear war, the plight of animals in factory farms, etc. How can I make a significant impact on these problems? Not a “conscious capitalist” token action which absolves me of my guilt, but a real and significant difference?

    That is what I contemplate.

  • Tad, I never tire of hearing what you have to share. Thank you so much for sharing this message at this time. I totally agree and I’m so glad I get notifications when you post something new. Take gentle care.

  • Sugarsail1

    In a free market a “fair profit” is the maximum amount of profit possible. If too much of a profit is asked for, then they will price themselves out of the market and competitors will undercut their prices producing a “fair profit” once again. Besides, life’s not fair anyway, maybe that’s another thing that Landon should have said, “tell us all we’re dying early in our lives and tell us that life isn’t fair.” Now mull on that while I get back to dying.